Lorem Italia

Lorem Italia I tuoi partner, per accompagnare le tue campagne pubblicitarie ed i sistemi per incrementare le tue

11/09/2021

“It’s probable that the most successful content programs will always contain a mix of owned and sponsored. And while both media and advertiser make out well in this model, the real winners are consumers.” — Shane Snow

04/09/2021

“When people feel insecure about something, they look around for validation. Show them that other people trust you.” — Francisco Rosales

28/08/2021

“What makes content engaging is relevancy. You need to connect the contact information with the content information.” — Gail Goodman

21/08/2021

“Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.” — Nancy Duarte

14/08/2021

“It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.” — Elizabeth Gardner

07/08/2021

“Whether we millennials are all entitled as****es has yet to be empirically proven. But the data shows that people’s expectations around media and advertising does indeed change based on the technology they grow up with.” — Shane Snow

03/08/2021

“There isn’t any significant difference between the various brands of whiskey, or ci******es or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines. The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” — David Ogilvy

31/07/2021

“Businesses get blinded by the allure of a large subscription list, but unengaged subscribers aren’t just not interested in what you’re sending, they’re actually harming your deliverability.” — Meghan Keaney Anderson

27/07/2021

“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.” — Gary Vaynerchuk

24/07/2021

“The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them all together.” — Mitch Joel,

20/07/2021

“And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign.” — Gary Halbert,

17/07/2021

“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.” — Arianna Huffington

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