09/08/2018
Client’s Assignment:
New Business Card Design for the founder of the Marine Science Group
Challenge:
A clash of many colours. The University of Bologna’s logo is red, the MSG logo is blue and yellow. The styles of both institutions didn’t match well either. Combined, these incompatibilities caused for an incoherent, esthetically unappealing design.
Lauri’s solution:
Lauri projects simplified the logo of the Marine Science group, printed the yellow as gold, and used the blue of the logo (rather than black) for all text. The font of the text was matched to the font of the university’s logo and the latter was printed in the back with 50% transparency.
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