16/01/2021
What Are Brand Guidelines?
Brand guidelines, also called a brand style guide, are essentially an instruction manual and rule book on how to communicate your brand.
They lay out all the visual details, as well as important notes about the company’s voice, tone, and messaging. They come in the form of a physical or digital booklet filled with examples of what to do and what not to do.
Brand guidelines comprehensively cover a company’s brand identity, including its:
Logos: full logos, secondary logos, and icons
Color palette: primary and secondary colors
Typography: font styles, sizes, and spacing
Other imagery: photos, illustrations, and artwork
Voice and tone: how the brand uses language and emotion
When companies take the time to create brand guidelines, it helps to ensure that their brand image stays consistent no matter where it shows up.
This will pay off big time in the long run, as your company will generate the familiarity and reliability that open the doors to brand loyalty.
