Crayon'd

22/03/2023

Hard work always feels good.

Be it for something personal, like writing a birthday card for your friend, or, cooking for yourself because you need it.

If you have done it, then the results seem that much more real and interesting.

Is that not?

We take pride in what we invest our time in.

That is what IKEA exploits with its furniture as well, and maybe you could too, in your products.

Swipe.

15/03/2023

Trends phase in and out of existence.

This makes it necessary to always be on top of them.

Not just because you might miss out on a trend that could bring more users in, but also, you could miss out on the entire framework that brought it on in the first place.

After all, trends come for a reason.

Go find the reason, and you'll have a solution.

It's the same with design and UX.

Swipe to see this year's trends.

10/03/2023

Outstanding.

That's what we feel good branding looks and feels like.

Something that's always out there, always in contrast with the rest of its environment.

But, good branding is all about blending in.

Becoming an integral part of your customers' lives.

After all, when you think of Vadivelu, do you think of him as an actor doing his job, or someone that just embodies weirdness and joy?

When you think of KFC, do you go, "oh yes, food conglomerate"?

Or, "it'd be nice to hangout with friends for some chicken wings?"

Mostly, the latter.

Now that's what we call branding.

Being so one with people's lives and emotions that they call upon you no matter what.

Wouldn't you agree?

07/03/2023

To admit that the problem even exists, is the first step to recovery.

That's the general consensus.

If that's the case, then building upon the mere acknowledgement should be the next step.

Reframing the problem would mean reframing the whole situation, and possibly bringing more solutions.

So, how do you do this?

Swipe, and you'll know.

27/02/2023

A customer buys your product with huge expectations in mind. These expectations are the culmination of your efforts of value proposition in marketing and sales.

The user onboarding process is the first step in ensuring this— promises will be fulfilled and value will be delivered.

With such a weightage, designing this process needs careful planning and ex*****on.

Let's look at an example of a welcome email from Ola here. It has all the elements that entice the users to move ahead to the product.

Likewise, each step needs to be perfectly tailored. To make it easy for you, we have compiled good examples of the onboarding process from a variety of products.

To know about them, read our blog: https://bit.ly/3m88aKr

Customer experience starts right from the moment a user onboards your product. Keep reading to know about the best onboarding practices to implement in 2021.

08/02/2023

To test assumptions without indulging in full risk, entrepreneurs have MVP on their side.

MVPs take up the responsibility of verifying a product’s need in the market.

But, what if you build MVP in the wrong way? Will you get close to the truth?

Nope.

Worse, you might give up on idea that might have been a great product.

This is why developing MVP in a right way is crucial. Here are 3 trademarks of an MVP that just wins.

Swipe left to take a look.

07/02/2023

It is no easy task to impress a user on a daily basis.

With the surge of products in the market, every day is a new battle, a new experiment to create something that will hook them.

Trends come and go, but some key facts about the needs and nature of your users do not change.

How do you figure them out?

By utilizing product insights.

Start reading through our post to learn all about it.

03/02/2023

Is life a long series of adventures, each with its happy ending?

Realistically, not so much.

To remind of that, we have proverbs such as ‘do not put your eggs in a single basket’.

Similarly, as a product owner, putting all of your hopes on your first attempt is a bit too much.

The first iteration is hardly close to being perfect.

This is why, you ought to keep your spirits up and keep going.

How do you do so?

Well, our post has some good pointers.

Swipe to know.

02/02/2023

Some products work so well, they feel out of the world.

As it they've been summoned by magic.

What if we tell you that there's a trick you can perform to get users on your side?

Yea, we know that you know.

But this isn't a run-of-the-mill kind of an MVP.

This is wizardly ✨

Swipe and find out.

01/02/2023

Good products are what we want, right?

And everyone agrees that UX is a key component in making them happen.

But, how do you craft an experience that's intuitive and easy-going?

Imagine if the door of a theatre wasn't at the front, but only accessible by a subway.

Would you even bother watching a movie there?

Unintuitive, absolutely unintuitive.

A facade should have a door.

Figuring out such things is what it means to build an information architecture.

Swipe to learn more.

31/01/2023

For every idea and need, there are myriads of opinions.

Since we live in a democracy, we believe that every system under it is flawless and perfect.

So much so that we adopt these policies into our daily lives as well.

When we rely on a consensus while buying stuff for ourselves or developing a product for our users, most often than not, we might end up with the wrong solution.

That's the dead-end.

How do you solve for that?

Swipe and learn for yourself.

27/01/2023

The best products are the ones that cater directly to people's needs.⁣
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Sometimes, this goal gets sidetracked.⁣
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When teams discuss and begin developing a project, their excitement might lead them to build the features that they want while labelling it as features for the users.⁣
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But, as an entrepreneur/startup runner, it is your duty to ensure that your team is validating the product strategy against the market's actual needs.⁣
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Because, if you build something that looks good but is not needed by people, then your product would just stay in the shelf.⁣