Chirag Purohit Design

Chirag Purohit Design Helping businesses stand out with strategy based identity design.

Logomark for a jewellery brand that I recently worked on. The mark combines two flying birds with a jewel icon at the ce...
03/03/2026

Logomark for a jewellery brand that I recently worked on. The mark combines two flying birds with a jewel icon at the centre.

For Prime Square Estate, I wanted a symbol that would go beyond the usual towers and skylines.The falcon felt perfect, i...
08/08/2025

For Prime Square Estate, I wanted a symbol that would go beyond the usual towers and skylines.
The falcon felt perfect, it embodies vision, precision, and dominance.
I stylized it in motion, with sharp geometric wings to echo architectural precision, and a soaring path to represent ambition at altitudes.
It’s not just a mark, it’s the brand’s spirit taking flight.


A shining 3D version of yesterday's monogram. The cuts on the curve makes the two letters clearly defined and the additi...
30/01/2025

A shining 3D version of yesterday's monogram. The cuts on the curve makes the two letters clearly defined and the addition of the star just completes the mark. Btw, it is for an upcoming salon.

19/01/2025

Here's how I find design inspiration outside of the internet and you can definitely try it too.

19/01/2025

Here are 3 ways that you can use to build a portfolio if you are just starting out as a designer.

31/12/2024

Final logo for DESI, an Indian food outlet in Warsaw, Poland. It will be run by an Indo-Polish couple with a focus on br...
12/09/2024

Final logo for DESI, an Indian food outlet in Warsaw, Poland. It will be run by an Indo-Polish couple with a focus on bringing true Indian taste as well as to build a community around their brand. I did some logo explorations, one of which I shared earlier in one of my posts. This is the chosen concept. The logomark is a combination of a crown and a peacock. Peacock because it is India's national bird and the crown has been taken from the Polish white tailed eagle. A lower case display time face has been chosen for the type and vibrant color palette has been kept for a warm and welcoming touch. also a brand pattern is created with a combination of elements from India and Polish folk art.

One of my favourite projects till date probably because of an emotional feeling attached to this one. Gem Arts Emporium ...
28/08/2024

One of my favourite projects till date probably because of an emotional feeling attached to this one. Gem Arts Emporium is a jewellery showroom based in Udaipur and has been in the business for over 50 years. On their 50th anniversary I got an opportunity to design their new visual identity. During a conversation with one of the founder members, I came to the conclusion that this thing is in their DNA because he had been doing it since he was a kid. This whole thing led to the concept for the logo as you can see in one of the sketches, how a DNA strand is converted to an icon that fits for a jewellery brand.

While scrolling through my feed yesterday, I realised I have done so many bird logos. After jumping into the archives of...
27/07/2024

While scrolling through my feed yesterday, I realised I have done so many bird logos. After jumping into the archives of 2017, I came across this mark that I did just as a daily logo practice session. This, to this date, is one of my favourites from my own collection. A combination mark of a bird and a leaf, constructed with a circular grid.

Visual identity design concept for RICCO, an iced canned coffee brand that serves authentic Italian coffee on the go. Th...
24/03/2024

Visual identity design concept for RICCO, an iced canned coffee brand that serves authentic Italian coffee on the go. This was a brief put up by that comes up with weekly design challenges. For the logotype, I create a custom type that's inspired by the logo beans. The brief demanded a bold and premium feel and that's what I have tried to achieve here. Also used the name to come up with some messaging ideas as well.

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