26/01/2019
Gary Vaynerchuk was right...
There's never been a better time to start a business.
The cost of getting started online? Next to nothing.
It's never been easier to get your message out there.
Facebook Live, YouTube, SnapChat, LinkedIn, Twitter.
It's all right there for you.
Here's the problem...
Everyone else has the same opportunity.
So everybody is doing it.
While it's never been easier to get your message out there...
It's never been harder to get anyone to CARE.
To break through the NOISE.
You've poured your heart into your business. All those sleepless nights. 18-hour days. 7-day weeks.
You've tried it all.
Built your website.
Built your page.
Built your YouTube Channel.
Written blog posts.
Optimised your content.
And nobody seems to care.
Nothing's working like it should.
And none of these things will work...
Until you understand ONE thing.
STORY.
Story matters.
Nothing matters as much in your online marketing.
All the cool tactics, tricks, and technology is great.
But it's just noise without a story.
Because you can mess all these things up (your landing page, emails, page, etc.).
But if you get your story right, people will listen.
Don't let any marketing ‘gurus' fool you.
There are no magic techniques.
No silver bullet that will make your business succeed.
The only ‘secret’ to great marketing is an ancient truth.
Great story.
Because story is how we connect with the world.
Your ideal customers too.
They are living a story which they tell themselves.
But chances are you have never put yourself in their shoes.
To know what drives them.
As a business owner you must truly understand the story they are living.
What is their pain? What truly keeps them up at night?
What are their desires?
What is the better future they want?
Your role is to help them get there.
By crafting a story that allows you to change their lives.
Because people fundamentally buy for one reason.
They are investing in a better future.
They will only trust you to invest in that better future when you set yourself apart as an expert in your field.
Here's how it works.
First you must engage and serve them.
Develop a FREE offer. Give it without expecting something in return.
Now free content may seem like a great gift. But information is cheap.
And they have to invest their TIME. The most valuable resource in the world.
So, you better make it good. Damn good.
Your Free Offer must also show them there's a NEW way.
Provide them with the framework. Give the ideas to believe they can change their lives.
Once you have built this trust - once you have delivered results in advance - it's time to introduce the PAID offer.
Something that truly helps them make a MASSIVE shift towards changing the story of their lives.
Once they make this shift, you can offer them the highest-end solution to their problem.
Go through this process, and everything will change.
You may find your current product or offer is not truly serving them.
You may come up with a brand new idea or product.
We've seen business owners change their entire business model.
If you would like to see an example of how this works...
Sign up for this FREE Video Series.
You will learn exactly how to get someone to care about your business.
It's easy.
But first you will learn how to care about them first.
That’s where it all starts.
Take the Influencer Superpower Test => https://jamescookmedia.com/storytelling/optin/competitive/a
1) Take a short test (3 mins) and find out your Influencer Superpower.
2) Watch your Results Video to find out your unique advantage based on who you are at your core (5 - 10 mins)
3) Take the StoryTelling IQ Test and getr a personalised results video on where you stand in your marketing knowledge and ex*****on.
4) Get 5 FREE Videos with practical tips on how to integrate StoryTelling in your marketing.
During these 5 Free Videos you will learn:
[Lesson 1] - Identifying your Ideal Client Persona
[Lesson 2] - Connecting with your Ideal Client Persona
[Lesson 3] - StoryTelling in Marketing
[Lesson 4] - Building Your Offer Structure
[Lesson 5] - Executing Your Marketing
Once you watch these 5 FREE videos, we are pretty sure you will want more.
After watching, you will have the chance to speak to us about how we can help you with your marketing.
You can work with us in a few ways:
1) You can get your help coaching you on your marketing
2) You can attend one of our Live training (or online)
3) You can see if we are excited enough by your project to take you on as a client (we plan and build your marketing for a fee).
We know from over 15 years in marketing that above all else, STORY Matters.
It works.
It has already for others.
We look forward to seeing if it will help you.
Take the Test + get [5 FREE Videos] =>
https://jamescookmedia.com/storytelling/optin/competitive/a
All the Best,
Samuel P.N. Cook
Founder, James Cook Media
P.S.
[About James Cook Media]
James Cook Media is the world's storytelling agency.
We have created a hit online MasterClass [Paid Course] that has taught thousands of business owners across the world how to tell their story online.
There is no sure path to success online. No silver bullet (Like many ‘gurus’ teach you).
It takes a lot of hard work. Both trial and error.
But the one sure path to failure is easy.
Showing up with NO strategy.
Almost all businesses do this.
And even those that want a strategy, have no clue where to start.
Great strategy is simple.
Great Strategy is great storytelling.
Great storytelling is art.
And masterpieces take time. Period.
Once you have your masterpiece, you have to do all the technical work to deliver it online.
Digital Storytelling is both art and science.
It bridges the technical and the creative.
If marketing online were easy, everybody could build a successful business.
But it’s not the case.
Most people lose money doing online marketing.
There are no shortcuts here. At the end of the day, success takes a clear strategy, hard work, and a lot of luck.
While there is no sure path to success online, there is one sure path to failure.
Not spending the time to develop a real strategy for your digital marketing.
The StoryTelling in the Digital Age MasterClass is designed to help you craft a world-class strategy, based on truly understanding your ideal client.
You will understand their story, the story you need to create, and how to map that journey digitally.
You will end with a session (and the tools) that teaches you how to create a full funnel map.
The StoryTelling in the Digital Age was created by the team at James Cook Media.
Once you have a solid strategy, you may want help executing it.
This is where James Cook Media can help.
Either you want our software and our training, or you may want some coaching on top of it to help you get it right.
On occasion, we do work with
Based in London, Ukraine, and Poland, James Cook Media is a team of expert storytellers, marketers, developers, designers, videographers, composers, content marketers, conversion rate optimizers... all there to help you tell your story.
We are an eclectic team of Englishmen, Americans, and Central & Eastern Europeans. But we all share the same passion for studying, testing, and delivering the art and science of marketing.
We coach business owners from around the world on how to develop and OWN a world-class strategy for their business.
Then with our software and coaching we help them execute it.
On occasion, we do work with world-changing ideas and plan and execute their funnels and stories online for a large FEE.
To work with our agency, you MUST first purchase the StoryTelling in the Digital Age MasterClass and book a time to speak to us.
Then you can hop on a call with us to discuss how to take your digital marketing strategy to the next level.
If you want to work with me directly, be sure to purchase the premium package that comes with a call with me.
Take the Test and Get 5 FREE Videos [STORY MATTERS] =>
https://jamescookmedia.com/storytelling/optin/competitive/a
Take the StoryTelling IQ Test and get a Free 5 Lesson Personalised Marketing Training. Also get a Preview of the StoryTelling in the Digital Age: How to Cut through the noise. A talk given by James Cook Media founder, Samuel P.N. Cook. This Online MasterClass has been taken by over 45,000 Business O...
