21/09/2020
WANT TO GROW YOUR BUSINESS ONLINE?
READ ON!
Having a well-designed website is not enough to build your business online. Your online audience needs to be prodded more. Read on to find out how:
1. CHOOSE SMART KEYWORDS
Search engine optimization is essential to meeting customersâ needs when it comes to showing that you have the know-how to solve their problems. It is imperative to be at top of the search results to increase your presence. Start by Choosing The Right Keywords. Best practice is to choose keywords based on popularity, competition, and relevance to your business and its goals.
Leveraging the right keywords can propel your content to the top of search results.
2. YOUR SITE SHOULD BE MOBILE FRIENDLY
One-third of people use their smartphone as their primary device to access the internet, according to Hubspot, and smartphone use is expected to more than double by 2020. If your site isnât optimized to provide a smooth experience for mobile users, your visitors will be more likely to abandon your site in favor of something thatâs easier to view on mobile. Your website should be a space that rolls out the welcome mat and showcases the value you can offer potential customers. Implementing these tips will ensure youâre not turning off your prospects with a site that functions poorly on mobile devices.
3. A GROWTH-DRIVEN WEB DESIGN
Growth-driven design (GDD) is a user-centric approach thatâs turning traditional web design models upside down. Rather than taking six months to a year to overhaul your website, GDD makes consistent improvements to your website based on real-time analytics.
Growth-driven design isnât something you can DIY, so choosing a GDD-certified agency is the best way to get started.
GDD isnât just about improving your site analytics, itâs about using real-time data to create the best possible online experience for your customers. Theyâll appreciate having your high-value content presented in an appealing, easy-to-use design.
4. RELEVANT AND VALUE-DRIVEN CONTENT
Contentâwhether itâs a written blog post, a well-designed infographic, or an informative videoâis the key to connecting with potential customers and building a trustworthy brand. 96 percent of B2B buyers want content with more input from industry thought leaders, and 47 percent of buyers viewed three to five pieces of content before engaging with a sales rep, according to Hubspot. Content creation is an ongoing task in the inbound marketing process, but it has the potential to yield huge ROI in return. Take the time to uncover how your target customers consume information, then tailor relevant content directly to them.
5. BUILD YOUR LIST AND SEND LEAD-GENERATING EMAILS
Email marketing is the epitome of online marketing. When you have a potential customerâs email address (with permission to use it, of course), you have direct access to their inbox. Although building your emailing list takes time, it is definitely a long-term investment for your business.
According to Econsultancy, two-thirds of marketers shared that email delivers an âexcellentâ or âgoodâ ROI, and Hubspot reports that 86 percent of consumers would like to see emails at least monthly from companies they do business with.
6. INCREASE ENGAGEMENT ON SOCIAL MEDIA
Social media platforms are the perfect place to engage with your customers and connect them with a value-driven content you worked so hard to create. Consumers are eager to engage with accessible brands on social media. A strong social media strategy includes a plan for sharing your own content and monitoring social media platforms for mentions of your brand and responding with personalized messages. This is more likely to strengthen your lead generation and boost your SEO efforts.
