01/03/2019
At first glance, it might appear as though social media and print collateral have nothing to do with one another. After all, print marketing and social media often appear to entirely different audiences, and it鈥檚 rare that someone would interact with both of them at the same time.
馃敇But social media and print can support one another more than you might think.
馃挔Here are five tips to keep in mind when promoting your social media channels in printed custom marketing materials.
馃憠Focus promo materials on your most important social channels.
馃憠Include testimonials or comments from social media on printed advertising materials
馃憠Include specifics whenever possible
馃憠Use a QR code on promotional materials
馃憠Add a call to action your page name
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