23/09/2025
Invstt enabled the .
AWSUM is a clean-label functional food brand redefining indulgence with zero-sugar cakes, brownies, and chocolates. Dubbed a “New-Age Britannia,” Awsum combines classic favorites with better-for-you ingredients, catering to health-conscious consumers seeking guilt-free treats. The brand focuses on convenient single-serve formats ideal for daily snacking, gifting, and impulse purchases, making indulgence both accessible and mindful.
Invstt, a leading platform enabling seamless , facilitated the funding, helping Awsum secure growth capital and scale rapidly. With a strong ₹9.7 Cr ARR, 170%+ YoY growth, and a 14% repeat purchase rate, the brand has quickly become a disruptor in India’s dessert market. Supported by its 6,000 sq. ft. in-house facility, agile production capabilities, and a robust omnichannel presence, Awsum is now gearing up for global expansion into the US and Australia, tapping into the growing demand for low-sugar, clean-label desserts worldwide.
With over 1.5 lakh packs sold in the last 3 months, an average order value of ₹150, and products like brownies and eggless cakes leading the charts, Awsum is well-positioned to capture a larger share of the ₹4 lakh crore better-for-you snack market, while continuing to innovate and delight its customers.
Funds:
Avinya Ventures | EvolveX Accelerator | We Founder Circle
Leadership:
Gaurav VK Singhvi | Vikas SA Aggarwal
