Finch

21/08/2026

The “secret” most people sleep on in marketing because they’re afraid

19/08/2026

19/08/2026

Which one is working best?

Ai or manual targeting?

30/07/2026

Your Meta ads may be innocent of the crimes you’ve accused them of.

I’ve sat in hundreds of conversations where the verdict had already been reached:

“The ads aren’t working.”

Then we look closer.

The ads are generating exactly what the business asked for.

The problem is upstream.

The offer is vague.

The landing page sounds like every competitor.

The leads can’t afford the service.

Or the economics were never going to work in the first place.

Advertising platforms are remarkably good at amplifying things.

Unfortunately, they will amplify confusion just as efficiently as they amplify brilliance.

At Finch, we manage the media (one of our many services).

But sometimes the most valuable thing we do is tell a company that its media isn’t the real problem.

More traffic will not rescue an offer nobody wants.

It will simply help you discover that faster and more expensively.