30/09/2015
Amaron batteries to charge the market!!
Amaron had introduced its products at the New Delhi Auto Expo this January, and has so far sold around 60,000 units. Of this, 20,000 were as original equipment (OE) to Ford, General Motors, Mercedes-Benz and Ashok Leyland-Iveco. The remaining 40,000 were sold as replacement batteries. Currently, the company sells 12,000 units per month, with 2,000 as OE and 10,000 as replacement units. With a near-equal distribution among cars, MUVs and LCVs, the gross sales figure is expected to go up with the launch of the HCV batteries.To know more http://www.letscompare.in/114/amaron-car-battery.html
To reach its sales-target of 1.5 lakh units by end-March 2001, Amaron would have to sell 90,000 units within three-and-a-half months! The company claims that if successful, this would give ARBL a 5-6 per cent market share of the organised sector in car, MUV and LCV batteries within 15 months of launch.