18/05/2015
Google to Add ‘Buy’ Button to Search Results Within Next Few Weeks
With in the next few weeks Google will be rolling out a “buy” button that will allow people to purchase certain items directly from its search results pages.
Google will display buy buttons only on mobile devices and when users search for products. They will be part of sponsored (paid) search results within a “Shop on Google” page. Buttons will not appear on non-sponsored results generated from Google’s basic search algorithm.
Clicking on a buy button takes users to another Google product page where the transaction — including sizes, colors, shipping options and more — will be completed.