SOIDEMER

SOIDEMER We Strategize, Position and Transform your business into Engaging & Influential Brands.

Our Co-Founder, Robert Dourado, was the Resource Person for an Interactive Session on "Building a Successful E-Commerce ...
06/08/2026

Our Co-Founder, Robert Dourado, was the Resource Person for an Interactive Session on "Building a Successful E-Commerce Venture: Entrepreneurship and Fintech Innovation", hosted by the Department of Management Studies, BBA (FS) Programme, at VVM's Shree Damodar College of Commerce & Economics, Margao, Goa.

The session dealt with what building a venture in the digital economy actually demands: testing an idea properly before growing attached to it, building a brand that earns trust rather than announces itself, and the ways in which fintech has quietly redrawn the limits of what a small Goan business can reach.

What made the morning particularly special is that Robert is an alumnus of the college. Returning to a campus he once studied on, now transformed, and addressing FY, SY, TY and MCom students from the very rooms he sat in, made for a genuine full-circle moment.

Our thanks to the Department of Management Studies and the BBA (FS) faculty for the invitation, and to the students for their sharp questions. The curiosity in that room was the best part of the day.

Being at India Energy Week 2026 in Goa was a reminder that India’s energy story is entering a far more decisive phase.Th...
15/02/2026

Being at India Energy Week 2026 in Goa was a reminder that India’s energy story is entering a far more decisive phase.

This was not just an exhibition. It was a convergence of governments, global majors and institutional leaders shaping what comes next. From hydrogen and renewables to storage, AI integration and transition strategy, the conversations were serious, forward-looking and commercially grounded.
What stood out most was the quality of engagement between Indian enterprises and foreign delegations. Real dialogue. Real opportunity. Real intent.

India is no longer speaking about potential. We are building, partnering and scaling with confidence. Hosting an event of this magnitude in Goa also reflects how regional ecosystems are becoming part of the national growth narrative. Energy is no longer just about supply. It is about security, sustainability, technology and global positioning.

Proud to witness it. Even more motivated to contribute to it.


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Reimagining a 140-year Goan legacy is never just about design.Established in 1886, Costas stands among Goa’s most respec...
15/02/2026

Reimagining a 140-year Goan legacy is never just about design.

Established in 1886, Costas stands among Goa’s most respected heritage food brands.

Appointed by the Government of Goa to represent the state at Global Energy Week 2026 (27–30jan ), Costas was selected to showcase its legacy to an international and PAN India delegation as well, at ONGC Ati Goa, Betul. ( the goan shack zone)

In under 48 hours, the SOIDEMER team visualized a 3D, conceptualized and executed the brand’s presence at the allotted stall space, working seamlessly alongside both teams to honour its heritage while presenting it with renewed clarity and relevance.

The result was a high impact showcase that welcomed and engaged multiple foreign and pan India delegations across the four-day global event.

Good conversations about branding do not happen when things are comfortable.They happen when things are on fire.Last wee...
11/02/2026

Good conversations about branding do not happen when things are comfortable.
They happen when things are on fire.

Last week, I had the privilege of judging Ascend 2.0 – The Corporate Renaissance, an inter-college, inter-state management event at VVM’s Shree Damodar College of Commerce & Economics.
The round put participants in the middle of a live brand crisis. Incomplete information. Public pressure. Legal risk. Stakeholders demanding answers.

What impressed me most was not the jargon or the slides.
It was how many teams understood one simple truth:

A brand is not what you say when everything is going right.
A brand is what you do when trust is questioned.

Watching young leaders think through tone, timing, ethics, and accountability reminded me why branding is ultimately a leadership function, not a marketing one. Transparency without panic. Speed without recklessness. Calm without silence.

These simulations matter. Because real businesses do not get the luxury of pause buttons. Decisions are made in noise, not clarity.

My respect to the students who stepped into discomfort and handled it with maturity, and to the faculty and organizers for designing scenarios that reflect the real world, not textbook comfort zones.

The next generation is not short of ideas.
What will set them apart is judgement.

Always good to contribute where thinking meets responsibility.



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Nuvem
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