17/02/2026
Honoured to be featured in The New Indian Express in the article “The Copywriter’s New Brief”, published on 13 February 2026.
During the conversation, I shared how we at DreamHii Creatives view AI — not as a replacement for creativity, but as a speed booster. It helps us explore more directions during research, brainstorming, and early mockups, while the final storytelling, emotion, and strategy still come from human understanding.
The tools are changing fast, but creativity remains human at its core. Grateful to be part of this evolving conversation around AI and the future of creative work.
Read the full article here:
https://www.newindianexpress.com/cities/delhi/2026/Feb/13/the-copywriters-new-brief