ValueQuest - Internet Marketing Consultancy

23/07/2014

iTune is irrelevant!
http://www.fastcodesign.com/3033360/itunes-is-irrelevant-now-what?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcodesign%2Ffeed+%28Co.Design%29

The beta release of iTunes 12 is as much of a mess as ever, but Apple doesn't think it's worth rebuilding.

08/06/2014

The rise of m-commerce represents the most important wave of retail innovation since consumer brands first began selling goods and services online 20 years ago.
http://techcrunch.com/2014/06/07/mobile-enabled-commerce-will-yield-the-next-100b-startup/

No one can predict with perfect accuracy what technology trend will birth the next set of billion-dollar, venture-backed companies or “unicorns.” Even..

19/05/2014

6 critical decisions CEOs must make to address the strategic challenge posed by the digital revolution. http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age?cid=DigitalEdge-eml-alt-mkq-mck-oth-1405

Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution. A McKinsey Quarterly article.

22/04/2014

HBO series Silicon Valley's fictional internet startup Pied Piper does a better job of website than many real startups.
Hollywood + SiliconValley = Magic
http://www.piedpiper.com/

Silicon Valley on HBO

08/04/2014

Internet Display ad to overtake paid search by 2015. Mobile will leapfrog radio, magazines and outdoor to become the world’s fourth-largest medium.
http://tcrn.ch/1ijN122

Global ad spend is on track to grow 5.5% this year to $537 billion, while Internet advertising will account for nearly one-quarter of that, at $121 billion,..

30/03/2014

And this is exactly why Twitter is so much fun!

19/03/2014

Short, simple and great post by Steve Sammartino that explains how startups can leverage social media and build brands.
http://startupblog.wordpress.com/2014/02/25/how-a-new-brand-can-gain-trust/

This post by Seth Godin got me thinking about how to generate trust when we are a new brand or startup on the block. Here is what I think: Building trust is simple. Create stories by doing things w...

26/02/2014

[INFOGRAPHIC] 15 year history of acquisitions in internet technology
http://techcrunch.com/2014/02/25/the-age-of-acquisitions/?utm_campaign=fb&ncid=fb

You grow old, you slow down, and you die. That is, unless you can inject some fresh blood. After watching the last generation of tech giants wither or..

05/02/2014

Five ageless advertising matras that are relevant in the digital age.
http://digiday.com/agencies/5-olgilvyisms-that-still-apply-to-digital-media/

Even in the digital age with the pressures of real-time marketing, David Ogilvy's sayings from advertising's heyday are still applicable today.

28/01/2014

Persuasive web design techniques that never disappoint your incoming traffic.
http://econsultancy.com/blog/63928-20-beautiful-examples-of-persuasive-ecommerce-design

Let’s say you have a great product or service.

12/01/2014

Web Analytics: It's not just about the numbers, it's about how you read them!
https://www.youtube.com/watch?v=xAfA3D8VSnk

07/01/2014

Why email marketing is still the most effective way to reach our for marketers?
http://bit.ly/1lMX2af

There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts. A McKinsey & Company article.