21/08/2026
๐ ๐ง๐ต๐ฒ ๐๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ๐ ๐ฆ๐๐ฎ๐ฐ๐ธ ๐ผ๐ณ ๐๐ป๐ฑ๐ถ๐ฎ๐ป ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐ถ๐ ๐๐ฒ๐๐๐ถ๐ป๐ด ๐๐ฒ๐ฒ๐ฝ๐ฒ๐ฟ๐๏ธ
Indiaโs shopper journey now moves across Search, YouTube, social, marketplaces, creators, quick commerce and stores before a purchase happens.
โ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต: 90% helps validate products discovered elsewhere.
โ ๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒ: 87% builds trust through product recommendations.
โ ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ: ~80% drives product discovery.
โ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฝ๐น๐ฎ๐ฐ๐ฒ๐: 73% shape consideration through reviews, pricing and assortment.
โ ๐๐ฟ๐ฒ๐ฎ๐๐ผ๐ฟ๐: 6 in 10 influence discovery and purchase.
โ ๐ค๐๐ถ๐ฐ๐ธ ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ: 50% is becoming a high-frequency commerce touchpoint.
โ ๐ฃ๐ต๐๐๐ถ๐ฐ๐ฎ๐น ๐ฆ๐๐ผ๐ฟ๐ฒ๐: 53% still matter for touch, trial and confidence.
The takeaway is not which channel wins.
It is that each channel plays a different role in moving intent forward.
And with ๐ฏ๐ต% ๐ผ๐ณ ๐๐ต๐ผ๐ฝ๐ฝ๐ฒ๐ฟ๐ ๐๐ฟ๐๐๐๐ถ๐ป๐ด ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ ๐บ๐ผ๐ฟ๐ฒ ๐๐ต๐ฒ๐ป ๐๐ต๐ฒ๐ ๐ฎ๐ฟ๐ฒ ๐ฎ๐๐ฎ๐ถ๐น๐ฎ๐ฏ๐น๐ฒ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐ฐ๐ต๐ฎ๐ป๐ป๐ฒ๐น๐, the real question is:
Are you visible where intent is being created, validated and converted?
Because when discovery gets distributed, growth has to be connected.