In the initial years, Rakesh would be the technology godfather and Sunil shall put on business, commercial and operations hat. Indian counterfeit market is estimated at INR 100,000 Crore and is growing at double digit rate. Counterfeiting is a big challenge in India because of large unorganized trade channels and lax enforcement. Brand owners using Smart and accessible Technology can help mitigate
proliferation to considerable extent. CPIGS Technologies has studied Indian scenario in-depth and worked on root cause analysis and have prepared process chart allowing for country systemic constraints. The Solution must combine accessible technology at trade channel end which in current scenario is a Mobile device either analogue or smart. From technology ease perspective, any smart mobile device with a camera that can scan a QR code or and an analogue phone device that can send randomized number on product label by short text message. Real technology resides in CPIGS authentication platform which combines algorithms with data science, geo-spatial technology and analytics for real time authentication, counterfeit prevention, identity profiling and geo fencing of counterfeiter suspects, design of distribution routes for more effective coverage and even determining dealer replenishment levels and optimizing company inventory levels. Technology goes whole nine yards but does still have still some elements of counterfeiting which need different resolution approach of old-world Stick with Carrot – Trade Communication at point of sale emphasizing on severe consequences of engaging in Counterfeiting resulting in Rigorous Imprisonment and/ or hefty fines. There is an alternative suggested as well, sell genuine products, participate in Reward Program, and earn lucrative Instant Cash Incentive, Points etc. CPIGS Technologies has designed entire solution to be technologically easy to implement, transparent for all the stakeholders and bring Brand Owners closer to their Intermediaries & Trade Channels. This interdependent relationship built between the brand owner & trade intermediaries, unmasked identities of both and mutual skin in the game closes the open loop for counterfeiters to infiltrate. CPIGS Technologies currently offers two more products other than Authentication – Channel Reward Program & Warranty Management. CPIGS Technologies solutions are designed around industry challenges so are programmed for most elegant outcome using latest in technology and research.
