Stori India

Stori India Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Stori India, Electronics Store, The great India Place, Noida.

21/06/2020

Simple yet powerful Instagram ex*****on!

Over 1.6 million views in 24hrs

Happy Fathers Day!!


16/06/2020

Is KFC really releasing a console?

Nope, just a clever social media campaign riding the new Playstation 5 release announcement trend. KFC was quick off the mark with this brilliantly executed campaign. The video debuted on Twitter with close to 3 million views in the first day.

Key Learnings:

1. A great example of how to use Twitter for brand building - KFC built this campaign on top of an existing conversation trend (new PlayStation release buzz) by creating something new & innovative.

2. This campaign is just one of many under the new KFC Gaming division. KFC hasn’t released many details on this but it’s clear they are hedging on taking brand ownership of online gaming. Think movies + popcorn being a must… KFC + gaming is the direction they seem to be heading.

We love KFC’s approach on this, it’s the kind of thing that would have been shot down in a second during a typical brand strategy meeting. But kudos for them for following this innovate & risky approach.

Online gaming is growing rapidly so the potential upside is huge for KFC. And by the looks of it, KFC seems to be onto a winning strategy.

16/06/2020

NEW: IGTV Ads on Instagram

Instagram has announced it is soon integrating paid ads into creator’s IGTV content. The ad-revenue split is likely to see 55% of revenue going to the creators.

This is the first time Instagram is directly sharing any revenue with creators, unlike other video platforms like YouTube & Twitch who have been doing this for some time now.

At Team Stori, we feel IGTV still has not fulfilled its full potential in a similar way that ‘Stories’ have. Originally, touted as a direct You-Tube competing product, creators haven’t yet managed to find the content sweet spot unique to Instagram. This paid ad incentive move may just be the catalyst to change this.

With no physical events, the event industry has been hit extremely hard by Covid-19. Naturally, many events are now swit...
15/06/2020

With no physical events, the event industry has been hit extremely hard by Covid-19. Naturally, many events are now switching to live streaming & e-vents. To really maximize event attendance & build brand through events, two key areas need to be considered.

Firstly, online events need to provide more ‘value’ in the form of knowledge, ideas, or inspiration as compared to traditional events. As now, all the attention is on the speaker, other aspects of the event like the physical location, network opportunities, and hospitality are lost.

Secondly, it is ‘community building’. The ‘Lockdown’ has left most of us longing for more human interaction and business networking is also one of the main reasons we attend events. This is an opportunity being missed by many event planners. The technology is available to create online networking groups, facilitated discussion forums & digital Q&A sessions. Leading to many remarketing opportunities. But not being maximised to its full potential.

We all witnessed a burst of online events when the Lockdown was first announced. But now we are beginning to see the start of event streaming fatigue. Online events are here to stay & will continue to grow… but the audience will continue to demand a lot more value from all aspects of the event.

This question gets asked a lot...There is no limit to how many times you can post content on any of the big social platf...
15/06/2020

This question gets asked a lot...

There is no limit to how many times you can post content on any of the big social platforms like Instagram & Facebook.

Many people feel they might start annoying followers or ‘over saturate’ their brand. But its important to remember how the social media algorithms work. When posting content not all of your followers/subscribers will be shown your posts. If a user is engaging with your content then they will continue to be shown it. If followers are not engaging then they will not be shown future content.

So put simply, you can continue to keep posting multiple times throughout the day as long as you are posting quality content that your followers are appreciating & engaging with.

12/06/2020

Wait for the amazing VFX at the end…

India Creator Watch: Rising Star
Kunwar
TikTok: – 406.0k Followers
Instagram: - 4980 Followers
Youtube: - 8.87k Subscribers

This question is asked again & again… the honest answer is unfortunately there is no course we can endorse. We live in a...
11/06/2020

This question is asked again & again… the honest answer is unfortunately there is no course we can endorse. We live in an age where information is widely available for free across the internet. Also, keep in mind the speed of change in the world of digital marketing. New platforms, features & products are launched daily, so any course must stay updated & keep evolving. Otherwise what you learn will become outdated very quickly.

Youtube tutorials are a great way to learn, along with following various social pages of leading experts in their field. There are various free courses available online also but be aware of those that try to ‘upsell’ you to more expensive learning material.

Alternatively, finding a local mentor who is willing to give you time to teach you what they know. And the best way to do this is to volunteer your services for free in exchange for teaching time. If you have a good mentor, you will get invaluable first-hand practical experience better than any theory course!

Most importantly, whatever mode of learning you select, you must keep testing & applying what you learn. And keep repeating this cycle again & again until overtime you become proficient at your tasks.

The simple answer... YES!Compared to this time last year, organic user growth (followers, likes, comments) has gone down...
10/06/2020

The simple answer... YES!

Compared to this time last year, organic user growth (followers, likes, comments) has gone down on TikTok. For example, someone starting a new TikTok page today will find it much more difficult to achieve the same kind of engagement rates than if they had posted the same content a year back. The simple reason is, supply is increasing rapidly. Daily across the globe new TikTok accounts are being created & new content added.

That said, TikTok still offers by far much higher organic engagement rates than more developed platforms like Facebook, Instagram & YouTube whereby in most cases paid ads (or leveraging existing ‘brand value’ from elsewhere) are vital to supplement growth on new accounts.

Ultimately the quality of your content will play out in the long run whatever the platform, its just as of today you have a better chance to grow a particular following organically on TikTok than any other platform.

Creativity + Passion = Ideas that matter!!Agree or disagree?
10/06/2020

Creativity + Passion = Ideas that matter!!

Agree or disagree?

09/06/2020

TikTok India Campaign Watch: Pepsi

Key Insights: What can now be referred to as a classic ‘TikTok hook-step’ campaign, Pepsi is a veteran at this with their 3rd campaign. TikTok has been known to get criticism from creative purists on these type of hook step campaigns. The fact is they work & are resonating with their target audience, in this case, a mass-market brand building, targeting Tier 2/3 cities & beyond. And the numbers support this!

Objective: On-going brand recognition

Campaign: One of India’s top movie superstars, Salman Khan was brought in to kick off the hook-step challenge which was further supported by top influencers.

Key Stats:
92.5 Billion Views (to date)
Total Videos: 377.2k
Top video: 9 million views, 525.3k likes, 5553 comments
Key Influencer:

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The Great India Place
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201301

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Tuesday 11am - 8pm
Wednesday 11am - 8pm
Thursday 11am - 8pm
Friday 11am - 8pm

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