21/04/2020
Big news for all the e-commerce people out there: it's now free to show your product on the Shopping tab of Google. "With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they're searching not just for essentials but also things like toys, apparel, and home goods. While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale."
Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.
It’s now free to sell on Google Shopping. We’re partnering with PayPal and Shopify to help businesses of all sizes reach customers online.