SEO / SMO / Internet Marketing

SEO / SMO / Internet Marketing I am SEO / SMO / Internet Marketing Service Provider. Hello friends my self Amit Singh.

i am from new delhi, I have a real passion to get a real shine in my all work small or bigger doesn’t matter, I am in field of search engine optimization (SEO) from last 3 years and this is my experiance also, If you want to promote your website and keyword promotion by SEO and SMO like voting on your link’s like ( facebook, twitter, digg, stumbleupon, delicious, reddit, etc) then you could contact me on this id : [email protected]

18/12/2012

Forget Rankings: Here Are 6 SEO Metrics That Matter :-

It would be an understatement to say that the SEO landscape has changed a lot through the years. In just the last two years the changes have been dramatic.

Panda and Penguin top the list as the most visible game-changers, but there is another one that occurred somewhat under the radar – but has been equally dramatic in its impact on SEO.

That change is Search Plus Your World. In a nutshell, Search+ personalizes your search results. Google evaluates your location, brand mentions, your friend’s search history, who is in your social media sphere and even your search history.

Think custom-tailored results.

What that means is you and I could both search for “swine flu” or “tablet” and come up with different results. Each of our respective result pages will be tailored toward those factors I mentioned above.

When the number of searches for those terms multiply into the thousands – now you, as an SEO practitioner, have a problem. A typical client is looking for consistent rankings in the top three spots on a number of key terms. That’s what he’s been trained to expect. He or she is thinking old-school search, and will be sorely disappointed in your results.

What you need to get him to think about are the new-school SEO reports, because Search+ killed normal rankings. What exactly are those new reports? Here are the six you need to pull from Google Analytics and Webmaster Tools.

1. Average Rankings

Obviously Google knew what they were thinking when they developed Search+ from both sides of the equation. They are trying to give the end users the best possible results out there, while giving SEO practitioners, who are on the other side of the equation, the tools they need to stay on top of the game.

This is where the Average Rankings report comes in. Here’s how Google explained it:

Average Ranking gives you the ability to gauge how many links in Google are being seen across the board. In other words, it’s a weighted measure of all impressions.

Start with this metric because the client, no matter what you tell them, will still want to see ranking reports. You probably won’t be able to break him of that. So, generate an average ranking report and show them how their pages and website is performing overall.

2. Impressions

An impression report used to be the redheaded stepchild of SEO. Who cared about how many times your search query listing appeared? Who cared about eyeballs? What you want is action – people clicking through to the site.

So in the old days of Internet marketing you’d use impression against click-through rate to develop a conversion ratio. That was something you could visibly improve upon.

Well, now that we're in the world of Search+ it’s again important to know how many eyeballs there are on a comparative search term. You can’t work the white hat tactics anymore and nab number one, so now you need to know who is seeing what, where and how often.

What you really want to know is if your page is even showing up for your keywords. And where.

But impressions probably don’t mean what you think it means. And this is critical if you want precise tracking. See, Google looks at two things when it comes to impressions.

For example, if you do a non-personalized search on Google with “Search Engine Watch,” this is what you will get:

Google displays seven possible URLs you could click on. But don’t count that as seven separate impressions. What you see above is one impression.

Here’s where it gets tricky: a hit on one of the sitelinks equals a hit to the top level domain. When people are clicking through to a page from a search query listing you might see an inflation of your top-level domain hits. So, if you want to deliver accurate reports, make the necessary adjustments.

However, if on the same page you have two different listings (your root and an interior page), then these listings will count as two separate impressions.

3. Visitor Growth

The next report you need to train your client to love is the visitor growth report in Google Analytics. It’s a baseline growth metric. What I like about this report is its simplicity: the trend shoud be going up. If it’s doing that, then you're succeeding. If it is flat-lined or going down, you're failing.

The other thing about this report your client might like is that you can calculate expected qualified leads from traffic – or your reach.

It’s necessary to report accurately by separating the new visitors and the repeat because that will impact your reports. For example, pulling in repeat visitors is a good sign that your content is compelling. If the ratio is skewed to new visitors, however, you might be delivering good headlines, but not substantial content.

4. Conversions

A conversion is what happens when somebody successfully completes a goal you’ve created in Google Analytics. These goals include things like buying or subscribing on a landing page.

This report will help your client see how those impressions that lead to visitors are actually turning into profit. This is also how to evaluate ads, copy and keywords. Are they working together? Can you isolate the weak link? Where are people leaving your site in your sales cycle? Conversion goals will help you decide.

This report is all about conversion, and that is decided on two measurements:

One-per-click: A one-click conversion means you're measuring a single action like signing up for a newsletter or downloading a report. A conversion equals someone successfully performing your goal. Your ratio is simple: impressions versus conversions.
Many-per-click: Sometimes you have goals that don’t end with a single action – like when you're trying to measure the path an agent takes through your purchase path. This will demand you use a many-per-click measurement.
5. Exact Match

If you take a peek at the Google Analytics exact match you’ll notice that it looks a lot like the PPC exact match: you're targeting a specific URL, and will only get reports delivered on that particular URL.

Who should care about this? Established businesses that are going through a rebrand (you’ll want to avoid domains with keywords and focus on your brand name, which is what people will search for). Or even new businesses where local search (establishing the city name in the URL) is a key part of your SEO strategy.

This is important because you can narrow your efforts to one very precise URL – and eliminating any confusion that might come up from similar URLs. Say you're targeting /purchase-chickens. Google Analytics will ignore all variables that might fall under that variable (/purchase-chickens.html for example. If you want to measure that URL, then create a separate goal).

6. Regular Expressions Match

I like to view regular expressions match as an extension of exact match because it allows you to bring under one umbrella similar goals. Using our example from above, inside Google Analytics identify your regular expression match by typing in “^/purchase-chickens”. In essence, you're telling Google Analytics to hunt down metrics on any page within that family of URLs: /purchase-chickens.html, /purchase-chickens/blog and so on.

What you won’t see are URLs with those keywords, but flopped: blog/purchase-chicken or subscribe/purchase-chicken (you can find that data, however, by using the $ symbol instead of the ^ symbol).

Conclusion

Being a metrics rock star is definitely a requirement in this new world of SEO rules where the landscape is changing daily and c-level executives are demanding more and more accountability when it comes to your SEO endeavors.

In other words, you have to validate your work.

But that’s always been the case, really. Yet, now, validating your work is getting easier when you know the right metrics to share – and how to explain them to your client or boss.

Armed with these new tools you can explain how high rankings alone are not enough (or even the most important factor) when it comes to search. You can tell them that conversion is what counts. And you know how to increase their conversion.

04/12/2012

Search Engine Optimization(SEO) is the process of improving the visibility of a website or a web page in search engines.

Happy Diwali All My friends.....................
12/11/2012

Happy Diwali All My friends.....................

10/10/2012

Google Panda Update 20 Released, 2.4% Of English Queries Impacted :-

Google has confirmed with us that on Thursday, September 27th, they released a Panda algorithm update – this would be the 20th Panda update and thus we are naming it Panda 20. This is a fairly major Panda update that impacts 2.4% of English search queries and is still rolling out.

Late Friday afternoon, Google announced a exact match domain update that removed the chances of a low-quality exact match domain from ranking well in Google. But over the weekend, many non-exact match domain site owners noticed their rankings dropped as well. What was it?

Google confirmed that they pushed out a new Panda algorithm update that isn’t just a data refresh but an algorithm update. Google told us this “affects about 2.4% of English queries to a degree that a regular user might notice.”

There is more to come with this update, where Google promises to roll out more to this Panda algorithm update over the next 3-4 days. Here is the comment Google’s Matt Cutts sent us after asking about this update:

Google began rolling out a new update of Panda on Thursday, 9/27. This is actually a Panda algorithm update, not just a data update. A lot of the most-visible differences went live Thursday 9/27, but the full rollout is baking into our index and that process will continue for another 3-4 days or so. This update affects about 2.4% of English queries to a degree that a regular user might notice, with a smaller impact in other languages (0.5% in French and Spanish, for example).
The confusing part is that there are many sites affected by either this Panda update or the EMD update and it is hard to know which update you were hurt by. For more on this concern, see The Return of the Google Dance.

Panda Update History
We’ve had a string of updates since then, as follows, along with the percentage of queries Google said would be impacted:

Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
Panda Update 11, Feb. 27, 2012 (no change given; announced)
Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
Panda Update 16, June 25, 2012: (about 1% of queries; announced)
Panda Update 17, July 24, 2012:(about 1% of queries; announced)
Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced
Previously we used numbers like “Panda 2.2″ or “Panda 3.92,” but this was proving too confusing. That’s why we’ve shifted to a sequential numbering format.

For more on EMD, see also our follow-up story, The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come.

Postscript: There’s also a new Penguin Update out. See our story, Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries.

24/09/2012

Strategy to follow for Social Media Presence with SEO:-

Social media websites have become a part of everyone’s life these days, and people are communicating through these networks all across the globe. Social Media Profile can widely be used to increase search engine rankings and strong presence, which also improves our SEO efforts. To achieve best result Social Media need to be paired with SEO. Adapting combined social media marketing and SEO strategies can help to increase the ranking of your website. Social Media is quick in terms of gaining popularity with SEO. Like SEO, Social media optimization work also must be consistent, managed daily, authentic and measured for success of business.

SMO attributes which enhance organic SEO:

1. Company Blog Creation.

2. Having business profile page on Google+

3. Videos of company on YouTube.

4. Twitter business account creation.

5. Face book fan page creation.

6. LinkedIn Company page to make people aware of your business.

7. Slide share for products presentation.

Social Media delivers following benefits:

Primarily, it brings networks together, when you add a contact your network gets distributed i.e., your network expands.
It is one of the most effective tools for publishing updates of your business to group instantaneously.
You gain higher search engine visibility than your competitors.
Attract relevant inbound links from other websites.
Generates qualified leads for sales.
Drive targeted traffic to a website or blog cost effectively.
Your website gets higher search engine rankings.
Strategy to follow for Social Media Presence with SEO:

Optimize for Right Keywords: Social media links are highly effective when our targeted keyword is very competitive, especially for mid to long tail keywords. If our aim is to rank for highly competitive keywords then Social media websites can help push those great keywords and anchor text, link building strategy is also recommended to compliment your social media marketing efforts.

Build SEO- Friendly Profile: Make sure your business profile page contain relevant content and links. Use your titles as they will be the shown on many social media sites and these only helps to draw attention of people to click your links and re-share your work. Include images and business videos on your content which adds an impact on your Profile.

Promote & Participate: Integrate yourself in Social Sites, share quality content and equally participate with the customers involving. Be active in social media sites as people will start recognizing you and your brand online which will help you build good SEO. Your involvement here will lead to make people aware of new products and services, and to help also help customers in every possible way.

Create a Plan to Execute: Daily Updates and regular adding of Content on Social Networking Sites influences your Search Ranking. Execute all these actions considering relevancy of the Title, Keywords which are basics of SEO, and perform frequent actionable plan for getting more effective result on your combined SEO/SMO strategy.

In essence, it’s important to remember that a good social media plan is part of a good SEO strategy. Effective SEO and Social Media activity ensures search visibility and trust over search engine.

24/09/2012

The Benefits of Rel=Author Tag to your Website:-

The rel=author tag has been around for years and is used by Google to rank contents, also helps in determining the authenticity of the

Implement rel=”author”
content by verifying that it is written by an individual who has credible authority. Inserting the Author tag you’re telling Google that you’re the author of the article, and also link it to your Google+ profile and also you need to add HTML tag to your site. Linking your Google+ account to your website also provides your image next to your blog on Google’s SERP.

If you have used the rel=author tag, every time your content shows up in Google Search, your image and Google+ profile will also be displayed along with it; and a link to the rest of your written articles is also displayed.

The Benefits of Rel=Author Tag To your Website’s SEO Performance

The author tag has been adapted by Google to rank content followed by algorithm that is called AuthorRank.

The rel=author tag is already used by Google to help their search users ,find more relevant contents by prioritizing published articles which have author tag. The other biggest benefit of the rel=author tag is to increase your website’s search engine optimization performance.

Implementing author tag across all your website’s contents can boost its ranking in Google Search. Apart from that, as your contents are already verified by Google, it also increases the trust of your readers.

Now, if we add the attribute rel=”author” to the anchor tag, the link looks like this:

19/09/2012

Meta Keyword Obituary – Life and Death of an Internet Superstar

I am surprised how frequently I am asked by clients about the keyword Meta tag. I guess this tag has been useless for so long that I assume that everyone must know by now, but this doesn’t seem to be the case.

Meta Keyword was born in the 1990’s, and later adopted by his loving parents Infoseek and Altavista in 1995. They had decided that Meta’s unique skills could help them organize the world’s information.

Meta Keyword made friends very quickly and became quite popular with the webmaster and SEO crowd. An astute businessman, he assisted many internet ventures in increasing their online profits by aiding in driving traffic to their sites. As his popularity grew, he started to join the new clubs hosted by Google and Yahoo. Before long his reach had stretched out to nearly all of the search engines the world knew.

But success came too hard and fast for Meta. He turned to steroids and beefed himself up, flexing his muscles on websites all over the world. He grew hungry for more power, getting longer and more stuffed all the time. He started to hang out with the BlackHats, a gang notorious for wreaking havoc on Google and Yahoo, the very clubs Meta Keyword had once been a founding member of.

This all became too much. In 2009 Google officially announced that they had voted him out of their organization. Soon after, other major search engines did the same thing – even the BlackHats sent him packing. Mr. Keyword had nowhere left to go.

Many now say he is dead. Others say he works doing some private contracting for some smaller networks. Just like the Edsel, Dial-up Internet, and Furbies, Meta Keyword may still be a part of some groups lurking in the shadows where most people dare not tread, but this child star has seen his moment in the spotlight come and go, and all at a young age. He will be missed by all, forgotten by most, but still worshiped by a select few.

He is survived by his brothers Meta Description and Title Tag and his adopted (but gravely ill) father, Altavista,. He now joins his cousin Revisit After and his adopted mother, Infoseek in the digital afterlife.

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