Adalyz

27/06/2018

Good upgrade :) Must try ...

YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video network due to its ongoing content scandals. The company announced this mo…

03/06/2018

A very good article on Attribution Modeling. Did Google really fool everyone ?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Following Google’s announcement ...

02/06/2018

More options to promote your products.

Apple has met with Snap, Pinterest and others about participating in an Apple network that would distribute ads across apps.

07/02/2018

Here are 4 ways to get better Mobile Ads. Thank us later :)

The unique nature of the relationship between consumers and their smartphones is hugely significant as it fundamentally changes the way that consumers expect brands to communicate and interact with them.

06/02/2018

Are you asking these questions ? Do you have enough transparency ?

Programmatic advertising has come under fire for its perceived lack of transparency and control.

05/02/2018

Whoa... this is big. Linkedin is viewed as the platform that provides brands the most safety, according to a new survey by AI company GumGum.

The company's role in last year's 'fake news' scandal seems to have damaged its reputation among brands.

05/02/2018

Learn how can you survive Facebook’s newsfeed change.

Facebook announced on January 11 that it would change its News Feed algorithm to prioritize posts from friends and family over public content. Say goodbye to..

03/02/2018

This is big. Carousel Ads into Stories in Instragram. This means the Ads in Stories are no longer limited to one piece of media. You can now include three :)

It's been less than a year since Instagram brought advertising to Instagram Stories — a format that its owner Facebook said in November has more than 300..

23/01/2018

Amazing article which explains how keyword matching works. Thanks WordStream for the article.

22/01/2018

Are you missing out on Voice ads ? See how it is used widely by multiple industries.

New research shows that asking consumers whether they want to hear ads and letting them pick the brands they receive messages from eases the way for voice-assistant-delivered ads.

17/01/2018

7 B2B marketing strategies you need to know. Good article by Marketing Land.

For B2B marketers, it has become more important to blend together marketing best practices to create a customized strategy that will fit your target audien

16/01/2018

Digital advertising in 2018: 5 trends to watch

Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.