29/07/2025
YouTube will implement a new monetisation policy from July 15, 2025, aimed at limiting the earnings of channels that publish mass-produced, repetitive, or low-effort videos. The platform has updated its YouTube Partner Programme (YPP) guidelines to identify such content and prevent it from generating revenue.
YouTube has outlined two specific rules that explain the kind of content the platform considers unfit for monetisation:
First, content borrowed from other sources must be significantly altered to be considered original.
Second, repetitive content must serve a purpose beyond gaining views. It must be either entertaining or educational.
The policy is also expected to impact clickbait, templated, and Al-generated content, especially videos that rely on Al-generated voices or reuse other creators' materials with minimal editing.