Aditya Digitals

21/07/2012

20/03/2012

Many desperate acts of design (including gradients, drop shadows, and the gratuitous use of transparency) are perpetuated in the absence of a strong concept. A good idea provides a framework for design decisions, guiding the work.

— AdityA Digitals

02/03/2012

Design is easy. All you do is stare at the screen until drops of blood form on your forehead.

— AdityA Digitals

13/02/2012

Design is as much an act of spacing as an act of marking

— AdityA Digitals

09/02/2012

Design should never say, “Look at me.” It should always say, “Look at this.”

— AdityA Digitals

06/02/2012

Design is the search for a magical balance between
Business and art;
Art and craft;
Intuition and reason;
Concept and detail;
Playfulness and formality;
Client and designer;
Designer and printer;
and Printer and public.

— AdityA Digitals

05/02/2012

you can make a difference
if u try!

05/02/2012

Good design is obvious. Great design is transparent.

— AdityA Digitals

04/02/2012

Every designers’ dirty little secret is that they copy other designers’ work. They see work they like, and they imitate it. Rather cheekily, they call this inspiration.

— AdityA Digitals

04/02/2012

" Writing is designing with words.
Designing is writing without them."
~ Aditya Digitals ~