06/09/2026
What happens when you stop talking about insights and actually start generating them?
We recently took Insight Advantage to Saint-Gobain, working with a group of around 30 professionals from their R&D and marketing teams at their offsite near Chennai.
And this was not your typical training session.
At ZEUX, we believe that insight isn’t something you simply learn about. It’s a way of thinking.. a capability that gets stronger when you practice it.
So, after introducing the frameworks and thinking tools behind Insight Advantage, we put them to work.
The team explored observations, challenged assumptions, made unexpected connections and worked on activities rooted in their own domains and real-world context.
Which meant that the insights weren’t hypothetical examples from a slide deck.
They were generated by the participants themselves, during the session.
And that’s probably what made the response so exciting.
There were plenty of those “Oh, I hadn’t looked at it that way” moments with ideas and takeaways that could directly connect back to the work they do.
A big thank you to the Saint-Gobain team for bringing such energy, curiosity and openness to the session.
And to Saurabh and Leeza for leading the experience and creating the space for some genuinely insightful thinking.
If you’d like to bring Insight Advantage to your team, we’d be glad to partner with you. Reach out to Zeux to explore a session for your organization.
