03/10/2026
What happens when coffee stops playing by the usual rules?
For The Decaf Bar, I wanted to build a visual identity that felt as experimental, energetic and unapologetically different as the coffee itself. The brief wasn’t about creating another minimal “wellness” coffee brand, it was about making decaf feel young, expressive, flavour-forward and full of personality.
From the beginning, the direction was built around the idea of coffee adventures without the conventional coffee aesthetic.
As the designer, my job was to make you see the flavour before you taste it. So every flavour got its own colour story and its own pattern, each one echoing its name. 🎨
This project was about creating a visual language that could make people stop scrolling, look twice and wonder:
“What does THAT coffee taste like?”
If this got you curious too? the branding just hit the spot.
Have a product, a vision, or just a wild idea? We'd love to hear it. 💬
Reach out to us in the DM and let's turn it into a brand people can't stop talking about. 🚀
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