10/09/2024
For Sunvik Steels, a green, steel manufacturing brand from Karnataka, we undertook the challenge of revamping the identity of the mother brand while making its sub-brands look visually cohesive.
To preserve recall value, we retained the essence of the mother brand by maintaining the original colour and only subtly tweaking the typography, making it modern yet timeless.
Inspired by their commitment towards the sustainable steel movement, we added a green arrow symbolising the brand's journey, onwards and upwards, in the clean, green steel manufacturing space.
Taking a holistic approach, these design principles were adopted across all sub-brands to establish a strong visual connection within the family of brands. Each sub-brand is distinguished through a unique colour, lending it its distinct identity.
Finally, for Sunvik WirePro, a new launch that we created the name and identity for, we brainstormed a creative route that gave a bigger picture idea of what it means to be a ‘Pro’ in the industry. Sunvik Steels Pvt. Ltd.
