Excel Software & Systems Pvt. Ltd.

24/04/2026

Google Cloud Gemini Enterprise AI Agent Platform with Medico Enterprise Suite

AI agents are shifting pharma from insight generation to coordinated ex*****on.

Platforms such as Google Cloud Gemini Enterprise Agent Platform signal a structural change in how commercial operations run.

For large, India-focused pharma companies with multi-division field forces, six shifts stand out:

• Sales ex*****on becomes intelligence-led
Field reps operate with AI copilots that compress planning time, sharpen messaging, and standardize reporting

• Prescription analytics becomes continuous. Doctor-level signals, therapy shifts, and competitor movements surface in near real time, enabling faster intervention

• Marketing moves from volume to precision
Content is generated once, adapted across channels and regions, and governed by embedded medical and regulatory controls

• Doctor engagement becomes orchestrated. Interactions align across channels and divisions, improving relevance and reducing fatigue

• Supply chains become demand-sensing
Forecasting moves closer to the PIN code, improving availability while reducing excess inventory

• Compliance becomes embedded
Risk detection and pharmacovigilance integrate into daily workflows rather than post-facto checks

The implications become clearer when this model is applied to an integrated enterprise stack:

• Medico Online SD
SCM, Sales and Distribution, Finance and GST backbone, integrated with SAP for production and MRP

• Medico eDSS
Decision layer for Finance, SCM, Sales and Distribution, Marketing and sales intelligence

• Starget Pro
Ex*****on layer for GPS enabled sales force automation and MR monitoring

• Medico SG
Planning layer for PS and PI with distribution visibility

In this architecture, AI agents do not replace core systems.
They coordinate them.

They act as a unifying layer that:

• Connects fragmented data environments
• Translates insight into action
• Synchronizes decisions across functions

The result is not incremental efficiency.
It is a reconfiguration of the commercial engine.

An organization that operates as a connected system across sales, marketing, supply chain, and compliance.

The competitive advantage shifts accordingly:

Not who has more data.
But who converts data into action, faster and more consistently, at scale.

05/10/2022

Shubh Vijayadashami!

14/07/2022

NASA's new space observatory can capture details nobody has ever seen: countless galaxies, clouds of dust birthing new stars, and new colors.

14/07/2022

Direct to doctor supply of physician samples is the need of the hour in pharma with the new "Pull" approach coming up.

Medico SG is our application that has been handling planning, allocation, doctor requests and approvals, warehousing and logistics for over a decade at India's top pharma companies.

15/02/2022

Medico SG processes for direct PS supply to doctors is used by India's top pharma companies.

We have multiple ways for pharma companies to stay closely connected to doctors and HCPs in general, medical students, diagnostic centers and the entire healthcare community.

Call us or write to us at [email protected]

30/12/2021

Over 20 semiconductor manufacturing and designing companies have applied for PLI incentives to set up manufacturing plants in India.

16/12/2021

As Interoperability across digital platforms takes center stage, Excel Software and Systems Private Ltd and Programmatic India Technologies Pvt. Ltd.
steal a march by marrying broad spectrum, coarse grained, heavy duty programmatic advertising technology with social media advertising to funnel huge
audiences across geographies into product / brand specific fine grained audience segments that can be reached on social media platforms

Digital brand promotion campaigns are going through a churn like never before. Increasing privacy regulations are affecting the ability to manage audiences
and glean insights, execute a cohesive cross-device strategy and measure campaign performance.

At the same time, consumer behavior is changing rapidly and spreading across more platforms, channels, and formats from web to mobile, Connected TV
and beyond. Personalizing consumer experience in a safe, secure environment protecting audience privacy is becoming a serious challenge.

Interoperability across digital platforms without lock-in and the ability to share data across platforms and create identified audiences and marketplaces across
platforms will define campaign efficiencies in the future.

While two of the largest DMP platforms announce an expanded identity partnership, this would be an opportune moment to announce that we at Excel and
Programmatic India have already marched ahead on the interoperability front allowing customers to use the power of AI/ML based programmatic advertising
platforms to reach large audiences and then funnel them into fine grained audience segments that can be addressed on all social media platforms for further
targeted marketing. Discuss your brand promotion strategy with us - we might be able to add a lot more bang for the buck, so to speak!

LiveRamp and Lotame announced an expanded identity partnership, focused on delivering improved interoperability across identity spaces.

08/11/2021

One of our latest digital initiatives!

Doctors or rather Health Care Professionals are literally the penultimate and also the most crucial link in the pharma and healthcare supply chain. Patients and end users , of course, are the final frontier.

02/10/2021

The cornerstone of the Unified Health Interface proposed by the Govt under the Ayushman Bharat Digital Mission is the DEPA framework that allows citizens to control what personal health records they intend to share, with whom, for how long and for what purpose that data can be used. It brings to the fore entities like Consent Managers who act as a conduit for data without actually owning or storing the data themselves.

Digital apps for healthcare will incorporate the UHI APIs and provide seamless, secure and user controlled access to personal healthcare data. Add to this the HIPAA security guidelines. Doctors will be able to use apps that use the UHI to manage their patient interactions digitally.

Apps like RxBuzzPro - the HIPAA secure medical messenger for doctors and other healthcare professionals will come to the fore embracing DEPA and using the Unified Health Interface to provide a range of services to doctors and patients besides providing interoperability between doctors, hospitals, medical insurance companies, banks and much more. A brilliant initiative by the Govt of India!

Introduction ‘Aadhar’[a] and Unified Payments Interface (UPI)[b] services, both part of IndiaStack,[c] are primary examples of Application Programming Interface (API)-based[d] products that in the past few years have revolutionised user authentication and real-time digital payments, respectively...