04/04/2013
In the context of a business website, web design is defined according to the objectives set for it:
Corporate Website: The primary objective is to increase the visibility of supply and brand. Sub-goals in web design are validating the readability of the identity of the company, improving the quality of traffic (deeper), facilitating the creation of relational capital between visitors and the website (ie the company optimize the response time of pages.
E-commerce Website: the goal is to convert visits into sales. The first KPI assigned to web design is to reduce the rate of shopping cart abandonment (63% on average .
Landing page: The objective of atterripage is to capture a visitor to the various sub-objectives: supply a email database of suspects, prospects, contact request pre-qualified ... three tasks are assigned to web design: access time, consistency of message between the one who captures the visitor that the landing page in a goal to have maximum traffic interested, adaptation entry form to the target for have a minimum number of drop forms.