02/09/2026
Everyone's asking: how do we use AI in our business?
Wrong question.
The right question is: "Where" do we use AI in our business?
Look at each step in your workflows and ask: "Where" can AI help?
Three interesting cases:
1. JP Morgan's loan agreement review used to take about 360,000 hours a year of lawyers and staff manually checking terms. They built Contract Intelligence platform to do that first-pass review. What took hours, now takes seconds.
2. Unilever processes approx. 1.8M job applications a year. The bottleneck was screening them. They moved video interviews and initial assessment to AI. The end result: 50,000+ hours saved annually, time-to-hire down by 75-90%.
3. Klarna's AI assistant took over two-thirds of customer service chats, resolving issues in under 2 minutes instead of 11. But they cut human support too aggressively and the AI struggled with complex, emotional cases. So, they reassessed and rebuilt that team. The lesson: identify where AI fits in the workflow, and what can be efficiently handed over to it.
All these cases are about finding the specific points in your workflow where AI creates leverage: faster, cheaper, better, or possible at a scale you couldn't reach before.
Start with the workflow. Locate "where" and then put AI there. Simple.
Where in your workflow would you first put AI?