Fairdeal Software Consultants Pvt Ltd

31/03/2017

Times report highlights 50% rise in digital marketing budgets. Social media marketing, content marketing, search engine optimization (SEO), website and video are among the digital marketing initiatives that worked well in 2016.

The study also yielded that 40 per cent CMOs are not satisfied with the contribution of agencies as they do not manage to deliver in conformity with their

27/03/2017

Depending on the industry segment companies allocate a certain percentage of their targetted sales towards marketing expenses. A portion of these funds spent wisely can make the marketing strategy more effective. The article gives you an insight the substantial increase in the budget for digital marketing for an AC maker. Won't be surprised if the percentage allocation increases further in the coming years

Air conditioning (AC) and commercial refrigeration major Blue Star is betting big on digital marketing to reach out to consumers and brand promote its new product lines.At present, digital marketing accounts for roughly 10 percent of the company's

22/02/2017

digital marketing services including social media, SEO, SEM, content marketing, email marketing

15/02/2017

How much of your marketing budget are your spending on digital marketing? Get some insights into what small businesses are spending through this informative article.

A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphl…

06/02/2017

Important aspects in digital marketing age, beyond the website, like SEO, Analytics, Social Media and customer engagement are introduced. Companies need to dedicate resources or hire agencies to help them with the efforts required to exploit the opportunity. The ROI is indicated which could help decision makers.

A website is a great starting point and an important centerpiece of your digital marketing efforts, but you really need more than a website to optimize market performance. Why you need more than a we…

31/01/2017

With more than 1100 million people already enrolled, Aadhaar linked payment has the potential to be the largest digital payment system in India. It could increase e-commerce significantly.

The government will be launching a new payment mechanism called Aadhaar Pay which will allow any person with his Aadhaar number linked to Bank account, can make and/ or receive payment, with a thumb impression alone. The number of Aadhaar enrolments in the country has crossed 111 crore and covers ar

21/01/2017

Although mobile usage is increasing, many consumers are not mindful that the smart-phone is also vulnerable just like the personal computer. Not many users have adequate security on their phones. With increasing e-commerce and app usage, risks related to financial and privacy data pilferage is huge. Hope google's initiative will make life easier for the end user by making google apps safer.

Google's new Security for Android Developers page has a pretty bold statement as it's tagline.

19/01/2017

19/01/2017

More and more people are sourcing products and services through the internet. 4G technology and wide spread use of smart-phones is making it easier than ever to buy stuff online. How does one reach the new generations buyers? Conventional marketing is no longer enough. A website alone is not enough either. SMBs need to reassess their strategies and invest in Digital Marketing.

While small and midsized businesses don't have huge budgets, they are planning to invest more into digital channels, including social and mobile.