24/11/2025
India’s fight against counterfeit medicines just became more urgent — and innovation must keep pace.
A recent Economic Times Pharma report highlights how fake drugs remain a serious public health threat, with cases spanning life-saving cancer therapies to everyday antibiotics.
New Supreme Court rulings and regulatory crackdowns are strengthening enforcement, but they must be complemented by powerful technology.
This is exactly why our NFC-based medicine authentication solution from Seshaasai is so critical:
>With just a tap of any NFC-enabled smartphone, pharmacists, hospitals, and even patients can instantly verify whether the medicine is genuine.
>Our system uses secure cloud-authentication — making it tamper-evident, hard to replicate, and highly scalable.
>Beyond verification, the NFC interface can deliver safety leaflets, dosage instructions, and patient engagement content, strengthening the trust bond between pharma brands and end users.
At Seshaasai, we believe that technology + regulation together form the strongest defense against counterfeit medicines.
Let’s talk more about this at CPHI & PMEC India 2025
Hall RH-B, Stall RH-K34
25–27 Nov 2025, India Expo Center, Greater Noida
Come by, see our NFC solution live, and discover how we’re enabling safer, more transparent pharma supply chains.
Source: https://bit.ly/43OSeQm