Pooja Vaity Designs

23/12/2024

Packaging designed for "Kassshi Mehendi". The Kassshi logo and box finishing in gold has been given an upscale and refined appeal. Each variant (Natural, Beetroot, Charcoal, Sindoor) has a distinct base and color that highlights its unique ingredient ensuring easy recognition.

23/12/2024

22/09/2024

Brand Identity for "Rajitha Reddy", a bespoke fashion brand specializing in customized sarees, lehengas, bangles, tassels & many more. The brand delivers luxurious pieces that embody regal elegance. Each creation is meticulously tailored to reflect individual style while staying true to rich Indian aesthetics, offering clients a unique blend of heritage and modernity.

Objectives:
• Brand Identity
• Brand Communication
• Social Imagery

Here's a breakdown of the concept based on its visual elements:

The mirrored "R" creates a sense of symmetry, which conveys harmony and balance. In the context of a couture brand, this suggests that the pieces are meticulously designed and reflect both tradition and modernity. The regal gold tone of the "R" enhances the association with royalty, a common theme in Indian luxury fashion.

The deep purple background is a color associated with royalty, wealth & reinforcing the idea of high-end fashion. The golden text and elements symbolize luxury & opulence.

The use of serif fonts adds a timeless and classic touch, emphasizing the brand's rootedness in tradition and refinement with the tagline that communicates the focus of the brand.

The mention of "Kukatpally" suggests the geographical presence of the brand, adding a local yet premium connection, hinting at exclusivity within that market or area.

21/09/2024

Brand Identity for "Rajitha Reddy", a bespoke fashion brand specializing in customized sarees, lehengas, bangles, tassels & many more. The brand delivers luxurious pieces that embody regal elegance. Each creation is meticulously tailored to reflect individual style while staying true to rich Indian aesthetics, offering clients a unique blend of heritage and modernity.

Objectives:
• Brand Identity
• Brand Communication
• Social Imagery

Here's a breakdown of the concept based on its visual elements:

The mirrored "R" creates a sense of symmetry, which conveys harmony and balance. In the context of a couture brand, this suggests that the pieces are meticulously designed and reflect both tradition and modernity. The regal gold tone of the "R" enhances the association with royalty, a common theme in Indian luxury fashion.

The deep purple background is a color associated with royalty, wealth & reinforcing the idea of high-end fashion. The golden text and elements symbolize luxury & opulence.

The use of serif fonts adds a timeless and classic touch, emphasizing the brand's rootedness in tradition and refinement with the tagline that communicates the focus of the brand.

The mention of "Kukatpally" suggests the geographical presence of the brand, adding a local yet premium connection, hinting at exclusivity within that market or area.

14/12/2023

We developed a brand platform with magical melting moments for Ennaar Icecream's Premium range collection. From analysing to executing a completely different and fresh look in the market, we delivered a vibrant & delightful sense to their website too.

We gave a very creative approach to Ennaar Icecream's visual language and helped them build a brand with branding, website development and social media graphics.

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