07/12/2015
Reliance Jio will announce the launch of its 4G services in India by the end of this month, but it will take a few more days after that for the operator’s SIM cards to be available in stores, according to company sources.
“We’ve been told that there will be a press conference on 28th, announcing the services,” said an employee.
“However,” he added, “the distributors (for SIM cards) have not yet been appointed.” As a result, said the employee, the public is likely to get connections only in January.
“It is supposed to be only a ‘soft launch’ this month,” he added.
The company will already have “a few lakhs” of SIM cards at launch time, indicating that at least some of its outlets will have ready connections. (According to sources, subscribers of Anil Ambani’s Reliance Communications will also be able to use Jio’s 4G network from January.)
Jio started testing its network late last month by seeding thousands of LTE handsets among its employees.
According to another employee, the company has already pushed over 1 lakh ‘LYF’ branded LTE phones into its distribution network, which is largely composed of Reliance Digital and Digital Express stores across the country.
“The distribution set up for LYF handsets has been finalized.. so we can expect the handsets to be available by the time the soft launch happens,” the person added.
HIGH DEMAND
Reliance Jio is already seeing high demand from customers, partly because its network is now available in most urban parts of the country.
As a result, the company’s distribution system will be under heavy pressure to sell its SIM cards, even if it does only a ‘soft launch’ in December.
Meanwhile, over the last few days, job postings for working with agents and distributors of Reliance Jio are turning up, including this one, indicating that the distribution network is being set up as we speak.
Read more at http://rtn.asia/n-m/16024/reliance-jio-to-soft-launch-4g-services-this-month-broad-availability-next-month .99
HomeBUSINESSReliance Jio to ‘soft launch’ 4G services this month, broader availability in Jan Reliance Jio to ‘soft launch’ 4G services this month, broader availability in Jan BUSINESS COMMUNICATION S.E.R2015-12-042015-12-040BHARTI AIRTEL, CORPORATE EXPANSION, IDEA CELLULAR, RELIANCE JIO Reliance Ji…