22/12/2021
Start where you are - You need to review and analyze your current online presence. Checking out whether it's consistent across the channels. You need to check out your competitors the big ones and the new ones. You need to review your SEO results and when you've got all that info you need to think about it all.
Define your objectives - Your objectives need to be driven by your organization's priorities. You need both qualitative and quantitative ones. They need to be smart (specific, measurable, achievable, relevant, and time-framed).
Identify your audience - Knowing your audience, their demographic interests, motivations, and preferred channels is crucial. Check out any existing data you have. Even talk to some of your existing customers and do your market and online research. When you've got all the data turn it into some personas.
Choose the right channel - Think about what will suit your organization's purpose and who your audience is. Think about what each channel is for and why people use it. Think about what sort of content suits your organization and what you can create and of course think about how much itโs all going to cost.
Create great content - You need to understand the content categories of creation, duration, and co-creation and the content formats. Your content will entertain them, educate them or inspire them. Whatever type it is it must add value to them.
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Always Analyze for improvement - One of the key strengths of social media marketing is the availability of clear data. Data allows you to continually go back to all the other elements and improve your strategy and your results you'll need to find and analyze the metrics that matter. It's not just about vanity metrics like followers reach and views, you'll also need to research engagement sentiment traffic subscribers, and sales.