13/05/2026
How We Scaled a Netherlands Shapewear Brand from β¬10K to β¬73K Using Google Ads
A few months ago, we worked with a fashion brand in the Netherlands selling shapewear, seamless underwear, and accessories. The brand had great products but struggled to get profitable results with Google Ads.
The Challenge
Their Google Ads account had 15+ campaigns, but the results were disappointing - a Return on Ad Spend (ROAS) of just 1.5x. The business owner was frustrated, wanting to scale to at least 3x, but had no clear strategy.
What We Did
We started by doing a full audit of their Google Ads account and found the usual problems:
Campaigns were overlapping and competing with each other
Ad creatives were weak and lacked a clear message
Poor audience segmentation
So, we paused the underperforming campaigns and restructured the account. We focused on the best-selling products, tightened the targeting, and used more compelling ad copy. We also built targeted audience segments - remarketing to past visitors and targeting people actively searching for similar products.
The Results
In just 3 months, we turned things around:
β¬73,000 in sales from Google Ads
ROAS shot up to 5.32x!
This transformation didnβt come from launching more campaigns, but from focusing on what was working and scaling it effectively.
Key Takeaways for E-Commerce Brands:
More campaigns donβt equal more growth.
Structure is key - a clean account layout works better.
Audience segmentation is powerful - remarketing and custom intent audiences made a huge difference.
Consistent testing and optimization are crucial.
If your Google Ads account is underperforming, let us help. We offer a free audit to identify where things are going wrong and how we can help you turn your ads into a growth engine.
π¬ Message us on WhatsApp or reach out via our website!
π Get your free custom SEO/Ads audit:
π¬ Message us on WhatsApp: https://wa.me/+919876152197
π Reach out via our website β https://www.softtrix.com/case-studies
Follow us on our other social media channels for informative videos and the latest updates:
Twitter: https://x.com/softtrix
Instagram: https://www.instagram.com/softtrixtechsolutions
LinkedIn: https://in.linkedin.com/company/softtrix-web-solutions