02/06/2026
Imagine going through your first pregnancy in a country where you cannot read the leaflets, cannot fully follow the appointments, and cannot find a single resource in your language.
That is the reality for thousands of women from Asian communities across the UK every year.
Pregnancy App was built to change that. And the NHS agreed — to the tune of £800,000.
Here is the full story.
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The problem that needed solving
Pregnancy is one of the most information-dense periods of a person's life. Women need guidance on prenatal care, physical and behavioural changes, labour preparation, delivery, and postpartum recovery and they need it to be accurate, timely, and accessible.
For women from South Asian communities in the UK, much of that information simply was not reachable. Language barriers meant printed NHS guidance went unread. Culturally relevant resources were almost non-existent. Healthcare teams were stretched and could not fill the gap individually.
The idea behind Pregnancy App was clear: build a digital platform that delivers verified maternity education in the languages these communities actually speak.
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Where Noorisys came in
The founder came to us at idea stage; a clear mission, a defined underserved audience, and no product yet.
This is exactly the kind of project our Idea to MVP Launch Programme™ was built for.
We did not just build an app. We built an institutional-grade healthcare platform — one that needed to meet the standards expected by NHS England, not just the expectations of an early-stage founder.
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What we built
→ A multilingual pregnancy education platform supporting 7+ Asian languages — including Urdu, Punjabi, Bengali, and more
→ Step-by-step video illustrations walking women through each stage of the pregnancy journey, designed for low-literacy users
→ Visual sketches explaining the physical and behavioural changes happening at each stage — accessible without reading a single word
→ Evidence-based content written and verified by registered maternity healthcare professionals
→ Full coverage across the entire pregnancy journey: prenatal care, labour preparation, delivery, and postpartum recovery
→ Emergency healthcare contact information and links to local maternity care services
→ A secure, scalable backend architecture built to healthcare-grade standards — because this platform would carry NHS endorsement
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The outcome
£800K Secured from NHS England
7+
Languages supported
1,000s
Women are positioned to benefit
Live
Public healthcare-ready platform
Pregnancy App is now a live, publicly available platform — on web and on Google Play — actively serving the communities it was built for.
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What this project taught us about building for impact
Most founders come to us with a commercial SaaS idea. Pregnancy App reminded us that the same engineering principles that make a B2B SaaS platform scalable and trustworthy are exactly what make a public health platform fundable and adoptable by institutions.
The NHS did not fund the Pregnancy App because it was a good idea. They funded it because the product was built to a standard that justified institutional trust.
That standard starts with the architecture. It starts in week one.
If you are building a product — commercial or mission-driven — that needs to earn the trust of users, institutions, or investors, the engineering foundation is not a detail. It is the decision.
→ We take on a limited number of founders each month. Apply for the Founder Launch Programme™ or MVP to Scale Programme at noorisys.com
