08/01/2020
Responsibilities
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve
maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly
developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions
for target keywords.
Conduct keyword research to guide content teams
Review technical SEO issues and recommend fixes
Optimize website content, landing pages and paid search cop