And Creations

28/08/2026

𝐓𝐡𝐞 𝐜𝐨𝐬𝐭 𝐨𝐟 𝐯𝐞𝐞𝐫𝐢𝐧𝐠 𝐚𝐰𝐚𝐲 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐦𝐩𝐚𝐬𝐬.

When you feel tempted to use a new visual language just because it looks great, remember: each time you make that move, the brand risks resetting instead of compounding recall.

21/08/2026

𝐀𝐥𝐢𝐠𝐧𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝𝐬

We brought in brand presence, product purpose, visual language, trust, personality and hierarchy.

It paved the road ahead for COPET, who came to us for a sticker redesign. This was almost like an unspoken rebrand.

15/08/2026

𝐖𝐡𝐚𝐭 𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 𝐦𝐞𝐚𝐧𝐭 𝐟𝐨𝐫 𝐚 𝐥𝐞𝐠𝐚𝐜𝐲 𝐩𝐞𝐭-𝐜𝐚𝐫𝐞 𝐛𝐫𝐚𝐧𝐝

Earlier, all you needed was a dog, a product name and a clear purpose — and the brand found its audience.
But that was the ’90s.

As pets moved from being companions to becoming family, the category evolved. Today, pet care is a phenomenon in its own right.
Pet owners are more informed and more discerning about what they buy. They read labels, scan codes and research deeply before choosing products their pets use intimately.

So we made sure COPET’s new packaging reflected what the brand — and today’s pet-care consumer — needed: more clarity, more purpose and more care.

And Creations
Brand alignment studio

05/08/2026

𝐓𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐟𝐚𝐦𝐢𝐥𝐢𝐚𝐫𝐢𝐭𝐲 🏡

A brand that makes its customers feel good, opens the door to lasting relationships.

And Creations
Brand alignment studio

05/08/2026

03/08/2026

𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐁𝐫𝐚𝐧𝐝𝐬
Years of working across brand touchpoints has reinforced one belief:
The real challenge isn’t creating them. It’s integrating them into one clear, consistent brand.

29/07/2026

“What’s with the three dots?” 🙂
We get asked, quite a bit.

And Creations
Brand alignment studio