You’ve seen how Social marketing drives leads and sales and boosts your online reputation. However, as a business owner, you aren’t spending time on Social networks personally and it’s quite a challenge to figure out who the best person is to handle your business’ online presence or what that person’s job duties should be. While Social marketing and social advertising are an integral part of your
strategy, at its heart, Social Media is about people, conversations and capturing leads and sales from those relationships. In a previous post here I wrote about the questions to ask a potential hire. Once you’ve hired your savvy candidate, you’ll need a Social Media manager job description to track progress, hold them accountable and know exactly where your budget is going for Social Media marketing and advertising. Here’s a comprehensive guide to help determine where your Social Media manager is succeeding and where you need to place more attention:
Social Media Manager Job Description
The Social Media Manager will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership. This position is full time salaried with benefits, including attendance at Social Media, blogging and industry-specific conferences. automotive-social-media-manager-job-descriptionResponsibilities
The following seven Social Media marketing components are the roadmap to success and are the responsibilities of the Social Media manager. Your Social Media manager must master them to execute Social campaigns effectively:
1. Clear Objectives
Set realistic goals. It isn’t enough to say you “see” results, they must tie back to your objectives. You’ll never know Social Media ROI without first setting objectives. For example, at Kruse Control, we use five objectives for Facebook marketing:
Growth of Likes
Reach
Engagement
Leads
Sales
2. Great Design
Visual content has a lasting effect on us humans. Whether it’s your status updates, your landing pages or your Facebook ads, what the audience sees is what they’ll remember. Make sure it’s consistent, compelling and gets your point across.
3. Solid Content Strategy
What you post on your Social channels is the foundation for all your other Social Media marketing. The Social Media manager must perform a “Brand Discovery”, which outlines what it is about your business that makes it unique. This includes your core values and beliefs, and the reasons people want to buy from YOU. The answers should be in-depth and detailed. The second part of your “Brand Discovery” describes your ideal customers. What are their interests, what problems can you solve, where do they spend their time, and how can you help them? Quality information that’s relevant to your ideal customers attracts them and sets your Social marketing up for the next steps.
