NowPurchase

NowPurchase Transforming Procurement & Production for Indiaโ€™s 140B$ Metal Manufacturing Industry NowPurchase is currently focused on the 19B$ foundry and castings industry.

We provide foundries with:
1. Smart: Proprietary software to optimize production process
2. Reliable: Complete ownership as a supplier. Reliable & strict quality check and inspection.
3. Transparent: Real time stock and price availability through our WhatsApp Bot. We deal with all core production inputs like Ferro Alloys, Additives, Nodularizers, Scrap & Pig Iron among others. Get the NowPurchase App on our Website: www.nowpurchase.com

Meet the folks bringing MetalCloud to Michigan! ๐Ÿ‘‹We're excited to introduce Naman, Ankan, and Arya, who'll be representi...
11/04/2026

Meet the folks bringing MetalCloud to Michigan! ๐Ÿ‘‹

We're excited to introduce Naman, Ankan, and Arya, who'll be representing ๐Œ๐ž๐ญ๐š๐ฅ๐‚๐ฅ๐จ๐ฎ๐ at the AFS Metalcasting Congress 2026.

With 65+ years of hands-on experience in the metalcasting and metal manufacturing industry, our team has worked with foundries across India to digitise and transform metal manufacturing using AI. They are passionate about the future of metal manufacturing and can't wait to connect with the brilliant minds attending Metalcasting Congress this year.

If you're heading to Michigan, don't miss the chance to sit down with them at ๐๐จ๐จ๐ญ๐ก ๐Ÿ’๐Ÿ“๐Ÿ’!

๐Ÿ“… April 14โ€“16
๐Ÿ“DeVos Palace, Grand Rapids, MI

Carbon recovery decides more than just chemistry. It decides how stable your melt behaves.When recovery fluctuates, oper...
10/04/2026

Carbon recovery decides more than just chemistry. It decides how stable your melt behaves.

When recovery fluctuates, operators compensate, additions increase, and consistency starts slipping, heat after heat.

๐†๐ซ๐š๐ฉ๐ก๐ข๐Œ๐š๐ฑ is built to bring that control back.

High carbon. Ultra-low sulphur. Engineered for stronger recovery, cleaner melts, and predictable performance.

Want to see the difference in your melt performance?
DM โ€œ๐†๐‘๐€๐๐‡๐ˆ๐Œ๐€๐—โ€ to get a quote.

NowPurchase was LIVE on CNBCOur Founder, Naman Shah, shared how AI can transform metal manufacturing in India.From fragm...
09/04/2026

NowPurchase was LIVE on CNBC

Our Founder, Naman Shah, shared how AI can transform metal manufacturing in India.

From fragmented processes to organisation, real-time visibility, and data-driven decision-making, NowPurchase is redefining the metal manufacturing ecosystem and scaling this vision across India ๐Ÿ‡ฎ๐Ÿ‡ณ

๐ŸŽฅ Watch here: https://youtu.be/zV6jYH_1gd8?si=SxOOo5RFtsidlSFW

NowPurchase, an AI-powered B2B platform revolutionizing metal procurement and production optimization, has raised โ‚น80 crore in fresh funding, led by Bajaj Fi...

The shop floor hasn't changed much in decades. We think it's time it did.Introducing MetalCloud โ†’ Your Entire Shop Floor...
09/04/2026

The shop floor hasn't changed much in decades. We think it's time it did.

Introducing MetalCloud โ†’ Your Entire Shop Floor On One AI Ex*****on System.

We built MetalCloud for foundries that are tired of juggling disconnected systems, chasing data across spreadsheets, and making million-dollar decisions on gut instinct.

Here's what foundries running MetalCloud are seeing:
โœ… +3% Throughput
โœ… ~95% Reduction in Alloy Waste
โœ… 50% Faster Shopfloor Decisions
โœ… 5% Energy Cost Savings

That's not incremental improvement โ€” that's a 3โ€“5% jump straight to the bottom line. ๐Ÿ“ˆ

We've already proven this with 200+ foundries. Now, we're bringing it to North America, and our debut is at the AFS Metalcasting Congress 2026 in Grand Rapids, MI.

If you're a foundry leader who's ready to stop leaving money on the table, come find us at the show. We'd love to show you what your shop floor looks like when it's running on AI.

๐™Ž๐™š๐™š ๐™ฎ๐™ค๐™ช ๐™–๐™ฉ ๐˜ผ๐™๐™Ž ๐™ˆ๐™š๐™ฉ๐™–๐™ก๐™˜๐™–๐™จ๐™ฉ๐™ž๐™ฃ๐™œ ๐˜พ๐™ค๐™ฃ๐™œ๐™ง๐™š๐™จ๐™จ!

04/04/2026

Weโ€™re excited to share that ๐๐จ๐ฐ๐๐ฎ๐ซ๐œ๐ก๐š๐ฌ๐ž ๐ก๐š๐ฌ ๐ฃ๐ฎ๐ฌ๐ญ ๐ซ๐š๐ข๐ฌ๐ž๐ โ‚น๐Ÿ–๐ŸŽ ๐‚๐ซ
to build the ๐˜–๐˜ฏ๐˜ฆ ๐˜ˆ๐˜ ๐˜Œ๐˜น๐˜ฆ๐˜ค๐˜ถ๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜š๐˜บ๐˜ด๐˜ต๐˜ฆ๐˜ฎ ๐˜ง๐˜ฐ๐˜ณ ๐˜ฎ๐˜ฆ๐˜ต๐˜ข๐˜ญ ๐˜ฎ๐˜ข๐˜ฏ๐˜ถ๐˜ง๐˜ข๐˜ค๐˜ต๐˜ถ๐˜ณ๐˜ช๐˜ฏ๐˜จ.

India has ๐Ÿ”๐ŸŽ๐ŸŽ๐ŸŽ+ foundries powering industries worth โ‚น๐Ÿ๐Ÿ’๐ŸŽ๐๐ง+
And most of them still run onโ€ฆ instinct.

We believe thatโ€™s about to change!

Join us to build the worldโ€™s industrial future.

๐Ÿ”ฅ Weโ€™re hiring across roles โ€” business, tech, operationsโ€ฆ

If you want to:
๐Ÿ‘‰ Work on real-world industrial problems
๐Ÿ‘‰ Build where AI meets manufacturing
๐Ÿ‘‰ Create impact at massive scale

Come apply ๐™‰๐™ค๐™ฌ!

The wait is over, here's a sneak peek at where you'll find us!We're proud to unveil MetalCloud's booth at the AFS Metalc...
04/04/2026

The wait is over, here's a sneak peek at where you'll find us!

We're proud to unveil MetalCloud's booth at the AFS Metalcasting Congress 2026. Stop by, say hello, and let's talk about what we're building for the future of metalcasting. ๐Ÿ”ฉ

๐Ÿ“ ๐๐จ๐จ๐ญ๐ก ๐Ÿ’๐Ÿ“๐Ÿ’ | ๐ƒ๐ž๐•๐จ๐ฌ ๐๐ฅ๐š๐œ๐ž, ๐†๐ซ๐š๐ง๐ ๐‘๐š๐ฉ๐ข๐๐ฌ, ๐Œ๐ˆ
๐Ÿ“… ๐€๐ฉ๐ซ๐ข๐ฅ ๐Ÿ๐Ÿ’โ€“๐Ÿ๐Ÿ”, ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”

๐˜ ๐˜ฐ๐˜ถ๐˜ณ ๐˜Œ๐˜ฏ๐˜ต๐˜ช๐˜ณ๐˜ฆ ๐˜š๐˜ฉ๐˜ฐ๐˜ฑ ๐˜๐˜ญ๐˜ฐ๐˜ฐ๐˜ณ ๐˜–๐˜ฏ ๐˜–๐˜ฏ๐˜ฆ ๐˜ˆ๐˜ ๐˜Œ๐˜น๐˜ฆ๐˜ค๐˜ถ๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜š๐˜บ๐˜ด๐˜ต๐˜ฆ๐˜ฎ

We'd love to connect with engineers, founders, and industry pros who are pushing the boundaries of what's possible in metalcasting.

Come find us on the floor, we'll be ready for you!

๐Ÿ‘‰ ๐˜ฟ๐™ง๐™ค๐™ฅ ๐™– ๐™˜๐™ค๐™ข๐™ข๐™š๐™ฃ๐™ฉ ๐™ค๐™ง ๐˜ฟ๐™ˆ ๐™ช๐™จ ๐™ฉ๐™ค ๐™จ๐™˜๐™๐™š๐™™๐™ช๐™ก๐™š ๐™– ๐™ข๐™š๐™š๐™ฉ-๐™ช๐™ฅ ๐™–๐™ฉ ๐™ฉ๐™๐™š ๐™จ๐™๐™ค๐™ฌ.

From ๐˜๐จ๐ฎ๐ซ๐’๐ญ๐จ๐ซ๐ฒ โ†’ ๐„๐œ๐จ๐ง๐จ๐ฆ๐ข๐œ ๐“๐ข๐ฆ๐ž๐ฌ โ†’ ๐Ž๐ฎ๐ญ๐ฅ๐จ๐จ๐ค โ†’ ๐๐ž๐ฐ๐ฌ๐Ÿ๐Ÿ–Everyoneโ€™s asking the same question:๐–๐ก๐š๐ญ ๐ž๐ฑ๐š๐œ๐ญ๐ฅ๐ฒ ๐ข๐ฌ ๐๐จ๐ฐ๐๐ฎ๐ซ๐œ๐ก๐š๐ฌ๐ž ๐›๐ฎ๐ข๐ฅ๐๐ข...
03/04/2026

From ๐˜๐จ๐ฎ๐ซ๐’๐ญ๐จ๐ซ๐ฒ โ†’ ๐„๐œ๐จ๐ง๐จ๐ฆ๐ข๐œ ๐“๐ข๐ฆ๐ž๐ฌ โ†’ ๐Ž๐ฎ๐ญ๐ฅ๐จ๐จ๐ค โ†’ ๐๐ž๐ฐ๐ฌ๐Ÿ๐Ÿ–
Everyoneโ€™s asking the same question:

๐–๐ก๐š๐ญ ๐ž๐ฑ๐š๐œ๐ญ๐ฅ๐ฒ ๐ข๐ฌ ๐๐จ๐ฐ๐๐ฎ๐ซ๐œ๐ก๐š๐ฌ๐ž ๐›๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐ง๐ž๐ฑ๐ญ?

Because this isnโ€™t just about procurement.
Itโ€™s about fixing a system thatโ€™s been ignored for decades.

Where inefficiencies became normal.
Where losses stayed invisible.
Where โ€œthis is how itโ€™s always beenโ€ went unchallenged.

And thatโ€™s exactly what weโ€™re changing.

Not in presentations.
But on the ๐ฌ๐ก๐จ๐ฉ๐Ÿ๐ฅ๐จ๐จ๐ซ where outcomes actually matter.

Read more about it here: https://nowpurchase.com/NowPurchase-raises-80-cr-funding-led-by-Bajaj-Finserv

Something changed for us this financial year.๐“๐ก๐ข๐ฌ ๐ฒ๐ž๐š๐ซ ๐ซ๐š๐ข๐ฌ๐ž๐ฌ ๐ญ๐ก๐ž ๐›๐š๐ซ, ๐ž๐ฌ๐ฉ๐ž๐œ๐ข๐š๐ฅ๐ฅ๐ฒ ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž ๐ซ๐ž๐œ๐ž๐ง๐ญ โ‚น๐Ÿ–๐ŸŽ ๐‚๐ซ ๐ซ๐š๐ข๐ฌ๐ž ๐ฅ๐ž๐ ๐›๐ฒ ๐๐š...
02/04/2026

Something changed for us this financial year.

๐“๐ก๐ข๐ฌ ๐ฒ๐ž๐š๐ซ ๐ซ๐š๐ข๐ฌ๐ž๐ฌ ๐ญ๐ก๐ž ๐›๐š๐ซ, ๐ž๐ฌ๐ฉ๐ž๐œ๐ข๐š๐ฅ๐ฅ๐ฒ ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž ๐ซ๐ž๐œ๐ž๐ง๐ญ โ‚น๐Ÿ–๐ŸŽ ๐‚๐ซ ๐ซ๐š๐ข๐ฌ๐ž ๐ฅ๐ž๐ ๐›๐ฒ ๐๐š๐ฃ๐š๐ฃ ๐…๐ข๐ง๐ฌ๐ž๐ซ๐ฏ.

A new financial year always brings a different kind of energy.
New goals.
New plans.
And a fresh chance to build better than before.

But what really matters doesnโ€™t change.
How clearly we think.
How consistently we execute.
How much ownership do we take when things arenโ€™t perfect.

Looking forward to building a stronger, sharper year ahead.

*****on

Big moment for us at NowPurchase. ๐Ÿš€Weโ€™re excited to share that we have raised โ‚น80 ๐‚๐ซ ๐Ÿ๐ฎ๐ง๐๐ข๐ง๐  ๐ฅ๐ž๐ ๐›๐ฒ ๐๐š๐ฃ๐š๐ฃ ๐…๐ข๐ง๐ฌ๐ž๐ซ๐ฏ Bajaj ...
01/04/2026

Big moment for us at NowPurchase. ๐Ÿš€

Weโ€™re excited to share that we have raised โ‚น80 ๐‚๐ซ ๐Ÿ๐ฎ๐ง๐๐ข๐ง๐  ๐ฅ๐ž๐ ๐›๐ฒ ๐๐š๐ฃ๐š๐ฃ ๐…๐ข๐ง๐ฌ๐ž๐ซ๐ฏ Bajaj Alternate Investment Management Limited, with participation from Info Edge Ventures, Orios Venture Partners, REAL Group - GK TMT, ๐š๐ง๐ VC Grid.

This milestone is more than just capital; itโ€™s a strong vote of confidence in the vision weโ€™re building:
๐ญ๐จ ๐œ๐ซ๐ž๐š๐ญ๐ž ๐š ๐ญ๐ž๐œ๐ก-๐Ÿ๐ข๐ซ๐ฌ๐ญ, ๐ž๐ง๐-๐ญ๐จ-๐ž๐ง๐ ๐จ๐ฉ๐ž๐ซ๐š๐ญ๐ข๐ง๐  ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ ๐Ÿ๐จ๐ซ ๐ฆ๐ž๐ญ๐š๐ฅ ๐ฆ๐š๐ง๐ฎ๐Ÿ๐š๐œ๐ญ๐ฎ๐ซ๐ข๐ง๐ .

From digitising shopfloors with AI to building smarter procurement and recycling ecosystems, this is just the beginning of whatโ€™s ahead.

Weโ€™re also grateful for the continued participation of our angel investors โ€” Shikhar Raj, Madhur Gupta and Kartik Hosanagar, whose belief in NowPurchase has only strengthened with this round.

And most importantly, we are deeply thankful to our customers, suppliers, partners, and our team for the trust they place in us every day. This allows us to build, improve, and scale with purpose.

Grateful to everyone whoโ€™s been part of this journey.
Onwards to building at scale.



Naman Shah | Aakash Shah | Ankan Adhikari

๐๐ข๐  ๐ง๐ž๐ฐ๐ฌ!MetalCloud is crossing the pond! ๐Ÿ‡บ๐Ÿ‡ธโœˆ๏ธWe're thrilled to announce that we'll be exhibiting at the ๐€๐…๐’ ๐Œ๐ž๐ญ๐š๐ฅ๐œ๐š๐ฌ๐ญ๐ข๐ง...
31/03/2026

๐๐ข๐  ๐ง๐ž๐ฐ๐ฌ!
MetalCloud is crossing the pond! ๐Ÿ‡บ๐Ÿ‡ธโœˆ๏ธ

We're thrilled to announce that we'll be exhibiting at the ๐€๐…๐’ ๐Œ๐ž๐ญ๐š๐ฅ๐œ๐š๐ฌ๐ญ๐ข๐ง๐  ๐‚๐จ๐ง๐ ๐ซ๐ž๐ฌ๐ฌ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” for the very first time.
Heading straight to the heart of American manufacturing in ๐†๐ซ๐š๐ง๐ ๐‘๐š๐ฉ๐ข๐๐ฌ, ๐Œ๐ข๐œ๐ก๐ข๐ ๐š๐ง! ๐Ÿญ

The AFS Metalcasting Congress is THE premier event for the metalcasting industry in North America, and we couldn't be more pumped to be part of it.

๐™Ž๐™ฉ๐™–๐™ฎ ๐™ฉ๐™ช๐™ฃ๐™š๐™™... ๐™ข๐™ค๐™ง๐™š ๐™™๐™š๐™ฉ๐™–๐™ž๐™ก๐™จ ๐™™๐™ง๐™ค๐™ฅ๐™ฅ๐™ž๐™ฃ๐™œ ๐™จ๐™ค๐™ค๐™ฃ! ๐Ÿ‘€

.0

Peace begins with compassion.Strength begins with restraint.On Mahavir Jayanti, we remember the timeless teachings of Lo...
31/03/2026

Peace begins with compassion.
Strength begins with restraint.

On Mahavir Jayanti, we remember the timeless teachings of Lord Mahavir, truth, non-violence, and living with humility.

May his message continue to guide us toward a more thoughtful and compassionate world.

At NowPurchase, ownership isnโ€™t an exception itโ€™s the standard.At Annual Offsite 2026, our Rewards & Recognition was a m...
28/03/2026

At NowPurchase, ownership isnโ€™t an exception itโ€™s the standard.

At Annual Offsite 2026, our Rewards & Recognition was a moment to celebrate that spirit.

The stories we saw reflected different dimensions of what drives us those who hit the ground running and created early impact, those who consistently went beyond the call of duty, and those who truly embodied our values in the way they build every day.

These were reflected across recognitions like Fast Starter 2025, Value Champions, Extra Milers, and term completion milestones, each celebrating a unique facet of how we grow as a team.

Each recognition was a reminder that excellence here isnโ€™t one-dimensional, itโ€™s a combination of intent, effort, and consistency.

While every team member contributes to building this journey, this was a moment to spotlight those who set a new benchmark for whatโ€™s possible.

A proud moment for the team and a reminder of the culture weโ€™re continuing to build.

Address

Kariwala Towers, 2nd Floor, J1-5, EP Block, Sector V, Bidhannagar
Kolkata
700091

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10:30am - 6pm
Saturday 10am - 6pm

Telephone

+919073738181

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