30/09/2026
What does it really take to build a new brand in a category where customers already know who they trust? 🤔
That's where this conversation with Mr. Srikanth SK, Head – Consumer Experience at Birla Opus Paints , gets interesting. 🎨
On The CRM Show, Harshini Ravikumar talks to him about the thinking behind launching Birla Opus, how PaintCraft is changing the experience from simply buying paint to managing the whole painting journey, and why painters and contractors matter so much in shaping customer choice.
They also get into scaling that experience across India, building loyalty in a highly competitive category, and where AI and personalization could take home improvement next. 🏡
📽️ Watch the full episode here: https://zurl.co/AH4UA