Shree Web Creation

20/08/2014

How To Promote Your Business On Facebook

Regardless of whether yours is a small or large business, Facebook is one online platform that you cannot afford to ignore when it comes to promoting our business. The modern trend is that most consumers search the web even for local businesses most of which happen to be on Facebook. In addition to its position as the largest social networking site due to its large number of registered users, the site puts at your disposal a good number of features that you can use to effectively promote your business.

Promoting your business on Facebook requires that you create a business home page, which will serve as your social networking site. Although similar to the traditional Facebook profile page, this one will specifically be for your business or brand. Because it is from the page where you will interact with potential customers, you need to create it in such a way that it reflects your business or brand.

Creating a Facebook business page is certainly not enough when you need to promote your business. You need to start off by connecting with Facebook users. Facebook provides you with the "Build Audience" tool located on your page's Admin menu. The tool enables you to invite both your Facebook friends and email contacts that have the option of following your page. In addition to your friends and email contacts, you need to advertise your page's URL through other means to get more following.

There is really no point in gaining following if you do not keep them engaged. You need to create relevant content that your followers will like, share and give comments on. Posting relevant content on a regular basis will have the positive effect of attracting more followers as the same are shared, which will in effect increase your chances of making sales. Engaging your followers is not limited to creation of relevant content. The Facebook Offer tool is a valuable tool you need to use to attract customers. The tool allows you to create redeemable coupons that your followers can use in your store.

One of the most effective ways to promote your business on Facebook is to create Facebook ad(s). Facebook actually provides you with the necessary ad creation tool complete with monitoring tool you can use to monitor performance of your ad(s). Although you pay for the same, the cost is very minimal. You actually indicate how much you are prepared to pay for your ad(s). Furthermore, Facebook gives you the opportunity to choose users you wish you ad(s) reaches and geographical location among other important factors.

This is in no doubt a simple and straightforward way to promote your business on Facebook. In doing so however, you need to remain alive to the fact that advertising on Facebook is all about relationship marketing. You therefore should not expect to start reaping benefits instantly. Your initial aim should be to gain significant following you can rely on for long-term business relationship.

Promote your website or business in the largest and most exclusive Facebook groups and get maximum exposure for your business.

20/08/2014

My 3 Step Formula for Identifying Your Target Market "Pain Points"

This is so simple, it just might shock you. My super easy 3 step formula for nailing your target market "pain points"

Are you a new blogger? are you looking for the secret to lead generation both online and offline?

As a new blogger, I did and do tons of research. I research blogs in my niche and forums to learn more about what people are struggling with. Lead generation, content creation and conversion are the top 3 main areas. I know how time consuming it is to navigate the internet to find answers about how to engage and convert a prospect. I see so many people getting this wrong, so I want to simplify the process for you and share my secret to lead generation.

My 3 step process for identifying your target markets needs and developing a powerful value proposition and promotional tag lines.

Developing leads is like cooking-you have to have the right ingredients and if one thing is off-the whole dish is ruined. I am going to give you the missing ingredient.

IF you don't know your target markets needs and struggles-your ad and blog content will be a mismatch and you marketing and sales efforts will fall short. The more your content evokes emotion, is compelling and provokes action- the more likely you are to see higher conversions.

As a marketing professional, I developed many email and digital campaigns. Our campaigns were successful because we were able put ourselves in our customers shoes and as a result, we were able to really identify their wants, needs and struggles.In marketing we call this the pain point. Remember, you are not selling products- you are selling SOLUTIONS.

Here is an example of a real customer case study:

The CEO of a large hospital system is finding that there error rates on certain procedures are increasing. They note an annual increase in sentinel events of 8% [sentinel events are death or serious physical or psychological injury, or the risk thereof*]. They are seeing that spike specifically in OBGYN during deliveries.

So what is the CEO pain point? Is it that babies and mothers were dying? If you said yes you are ½ right. healthcare provider's care about their patients, but from the CEO perspective who runs the hospital when someone die due to negligence, a lawsuit it filed. Hospitals may pay out millions if not more for one case of injury or death.

The CEO/CFO main pain point then is they are paying out millions in malpractice suits which jeopardize their accreditation which has a financial impact on the hospital. They have a team of professionals that need training to improve their skills when it comes to dangerous, high acuity medical procedures. Improving this would help improve the overall health outcomes of their patients.

Here is my 3 step process for nailing down you clients pain point. This works for any industry or business and can help in crafting your ads and blog content. It also forms the basis of your value proposition to your target customer.

What does my target market struggle with (the pain point): high incidence of sentinal events in labor and delivery resulting increased liability claims payouts

What do they need (note there can be more than one need: a)To improve team training and reduce incidence of sentinel death thereby improving neonatal and maternal outcomes

What solution can I offer and how can it help (must connect directly to # 2): Medical training solutions that leverage simulation technology and team training strategies that are proven to reduce sentinel events thereby reducing costs

Here are the helping taglines:

Helping improve patient outcomes
Helping improve patient safety and reduce risk
Helping reduce sentinal events
Helping reduce costs for medical errors

Now, do you think with that formula I will be better able to target my blog communications, email campaigns, social media and online ads more effectively?

YES! And so can you. Here is another example specific to my network marketing products.

1. What does my target market struggle with (the pain point): Struggling to maintain a healthy lifestyle due to a busy work and home lifestyle that leaves little time for them to take care of their health. They want to look and feel better but don't know how to do this.

2. What do they need (note there can be and often is more than one need: a) A healthy natural option for maintaining their health that is easy to implement and will boost their energy levels

3. What solution can I offer and how can it help (must connect directly to # 2): Natural, organic Aloe Vera drinks and weight management solutions that provide a healthy solutions to weight management and weight loss. The solutions offer superior nutritional value with proven results.

18/08/2014

The Future of Web Accessibility

Where are we now?

It's been seven years since the W3C released the first version of the web content accessibility guidelines (WCAG 1.0). Since then, accessibility has slowly but surely turned up on the radar of web managers in most large organisations.

The benefits of accessibility are pretty well known too - a quick Google search for web accessibility benefits returns over 37 million results! Because of this, more and more large profile websites have offered better and better accessibility as the years have gone by. There's still a long way to go but the progress over the past few years is highly visible and indeed positive.

Web 2.0

Web 2.0 refers to the 'next generation' of websites and online applications. Websites using Web 2.0 technologies have started to spring up all over the Internet, and are likely to exponentially increase in number over the next few years. Although the term itself, Web 2.0, has become a bit of a buzzword, there's no doubt that Web 2.0 is here and is becoming more and more commonplace.

Two characteristics of Web 2.0 include AJAX and user generated content. Many websites are beginning to embrace these two concepts, causing never-before seen accessibility issues...

1. AJAX

AJAX, or Asynchronous JavaScript and XML isn't actually a technology in itself. Rather, it's a technique for using a number of existing technologies to create highly interactive web applications.

AJAX-based web pages require support for JavaScript, but most assistive technologies can now support (some types of) JavaScript. The main accessibility concern isn't therefore the use of JavaScript, but rather the way in which JavaScript is used to cause on-the-page changes.

The Amazon diamond search ( http://www.amazon.com/gp/gsl/search/finder/104-8020741-7498364?ie=UTF8&productGroupID=loose%5Fdiamonds ), for example, showcases a great example of using AJAX to create an interactive and highly useful interface. It basically uses click-and-drag sliders to allow users to broaden and narrow a wide range of filtering criteria. The page then automatically updates to show how many results conform to the users' selected criteria.

The Amazon application offers fantastic usability for many web users. But it's totally impossible for screen reader and keyboard-only users to use, and very difficult for any screen magnifier user to use. The solution? A separate simplified accessible version, which Amazon have actually provided (ironically, this separate version hasn't been built to high levels of accessibility, although it could easily have been).

2. User generated content

Another concept of Web 2.0 is content generated by users. Blogs and wikis are becoming more and more commonplace, as stand-alone websites or within an organisation's website. Currently, many large organisations struggle to control the accessibility of their content due to the large number of content editors - how are they going to cope with users contributing content as well as employees of the organisation?

Websites such as Blogger, Flickr and YouTube are totally reliant on user generated content, in the form of blogs, photos and videos respectively. How can these websites control the accessibility of their content? Content is created at such a rapid speed that it wouldn't be reasonable (or even possible) for any of these websites to police that content for accessibility.

Image- and photo-driven websites, such as Flickr, could request users insert alternative descriptions, either of their own or other people's photos. Ensuring this actually happens across the site though will be difficult to impossible to achieve.

Other websites, including those of large organisations, are attempting to build up communities by allowing users to upload images, post comments and generally interact with each other and the site. Will the website owners provide a mechanism to ensure this content is produced accessibly? Can they?

WCAG 2.0

The second version of the web content accessibility guidelines (WCAG) from the W3C is currently in final working draft and is soon to be released officially.

One of the main differences between version 2.0 and 1.0 of the guidelines is that WCAG 2.0 is technology-neutral. This means that the guidelines themselves are far more vague and open to interpretation than previously.

Predictions

There are three major factors that will shape web accessibility in the future: AJAX, user generated content and WCAG 2.0. The increased prominence of these factors could lead to some of the following:

* Accessibility will become less and less guideline-driven - With the advent of new technology (such as AJAX), and the technology-neutral and vague nature of the new W3C guidelines (WCAG 2.0), accessibility is becoming less and less guideline driven. This means that employing accessibility experts is going to become more and more important for organisations as interpreting these guidelines correctly will become more and more difficult.

* Alternative accessible versions will become the norm - Historically speaking, separate accessible versions were frowned on for both ethical and business reasons (see Separate text-only version? No thanks! for more on this ( http://www.webcredible.co.uk/user-friendly-resources/web-accessibility/text-only.shtml )). However, for the first time usability and accessibility are coming head-to-head with each other and rich interactive interfaces often can't be made fully accessible. In this instance, a separate version will have to be provided (but only after all other routes have been exhausted).

* User generated content is likely to offer poor accessibility - Content created by users is becoming more and more commonplace on the web. This kind of content is being created at such a rapid rate that it's going to be impossible to police it for accessibility.

* JavaScript, PDF & Flash will no longer be thought of as 'evil' - In WCAG 1.0, web managers and developers were basically told that their websites shouldn't rely on any of these three technologies. WCAG 2.0 on the other hand doesn't stipulate this, and rightly so as most assistive technologies can now support these technologies.

18/08/2014

Three Stages of Website Management

Managing an internet business website basically consist of three main function. These are content research, development and maintenance of this content. The extent of work in any of these functions depends on the kind of website. It also depends on the amount of content your website needs to be competitive in its market. The more content your website has, the more work you will have. Equally the more unique your content, the more work you have, particularly in researching and developing.

Researching content entails determine what content to put on your site. For example a curios website may choose to inform on the culture behind particular pieces. They could detail the culture behind beaded Massai necklaces. On the other hand a book-store website could entail reviews of the books they offer for sale. All of this content has to be researched.

Developing content entails constructing the researched information into valuable information to your users. This stage include site structure design, page structure design, content format eg text, audio, video etc. It is important to note that this stage has implication on both user experience and Search Engine Optimization (SEO). Managing content basically involves keeping your content fresh and up to date. If for example an event has been passed by time or facts have changed, you need to reflect this in the website.

If you have ever tried to manage a 50 page website, you know how easily an internet business becomes a full time job; especially for small internet businesses, that outsource minimally. The process of getting content from research to website can easily take days and this does not include maintenance.

As in any business, you need to focus on growth and increasing value and revenue. This in internet business translate to mean that researching content and to some small extent developing content should be your primary work. Most of content development and nearly all maintenance should take the least of your time. Unfortunately by the time your site is hitting 100 pages, you are tied down more in maintenance, using most of your time in the least productive function. There is a primary tool that can successfully help you focus in production function, namely Content Management System (CMS). Next week we look of what CMS is and how it has become a necessity in website management.

18/08/2014

Proper Web Management

Internet marketing comes in different methods and forms these days. Amidst all these variations, one thing remains important for all online opportunities. That is, proper web management.

A website that is well constructed plays an important role in attaining success in the internet marketing business. Your website has to pull customers and convince a lot of people that they should be interested in what you are offering them.

To be able to have a website that will truly gear your business towards success, you have to be able to manage it well. Web management starts from choosing the domain name and goes as far as the design, theme, content and maintenance of the site. Of course, this also means knowing the technical aspect of setting up a website.

This may sound a bit intimidating, especially if you are not too familiar with the technical aspects, right? Although, you have to know that you can also learn how to become a great webmaster. Just have enough patience and learn the basics up to the more complex techniques involved in managing websites.
Here are some of the basics which will give you a kick start in web management.

Choose a good domain name: Some people take this for granted when in fact, domain name is crucial for an online business. Choose one that can be easily remembered and make sure that it has significance with the contents of the site. Meaning, your domain name should be a word or phrase that is clearly connected to the kind of business that you are doing. As a good web manager, you have to know which domain name will pull more people.

Go for a reliable hosting plan: When it comes to the hosting plan, you have to identify which one will suit your preference. There are a few options that are available these days. Just make sure that before you avail a hosting plan, take a good look at its features and capacity first. Research on the performance of that host also and see how dependable it is.

Specify your budget: This is a step that you should not miss so that you would not go over budget. Even before you start developing your site, come up with a realistic budget and make sure that you will work on it.

Proper web management may not be something that you could learn in 30 minutes but it is not an impossible goal.

Paul has been writing articles online for nearly 4 years now. Not only does this author specialize in First Step in Proper Web Management, you can also check out his latest website on download internet browser

31/05/2014

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08/03/2014

07/03/2014

Web-Based CRM Solutions

For an organization, customers are decisive factors who decide the fate of the company in the market. The relationship between a company and its customers plays a significant role in deciding the emphasis of the business ventures. That is when a customer relationship management solution or a CRM Solutions comes at work. If experts are to be believed, CRM is an essential business philosophy that offers a comprehensive vision and a thought process to define the communication channel between a customer and an agency. CRM Application Development therefore integrates all the modules inside an organization. For most of the business organizations, this strategy gives shape to sales and marketing channels. It helps to maximize the value of relationships.
Components of CRM Solutions

Before indulging in the detail of software solutions for CRM, let's get an idea what is customer relationship management is all about. A number of new technologies have revolutionized the spectrum and invented new strategies to implement the CRM products in the most feasible manner possible. A software or application made for the purpose helps to integrate and manage cross-departmental processes. Most of the CRM applications do focus on a few aspects of the implementation cycle that results in decreased consumer satisfaction.
Collaborative CRM Solutions:

While developing a custom CRM solution, custom web development professionals take care of all the elements that play a significant role during the interaction cycle. Experts' take help of various media such as website, email and inbound and outbound telephone calls to initiate the interaction. Most of the business organizations want to implement a customer interaction center inside the premises, that is where the significance of CRM arises.To accomplish the purpose, Vtiger CRM brings good number of utilities and features.
Operational CRM Solutions:

Experts in CRM development manage the operational CRM Solutions when it requires to add functionalities such as order processing and the back office applications.The key responsibilities of these experts are to integrate these systems with existing marketing, customer service and support suites running inside the organization. To bring the thing in the right direction, the most innovative SUGARCRM helps business owners a lot.
Exceptional Benefits Of CRM Applications
benefits of crm

In technical terms, a customer relationship management is an extensive business strategy that helps organizations to become more customer oriented and service centric. An organization that tenders more values and priority to the customers, get the advantage of a well-managed CRM software to efficiently manage sales, marketing and customer service channels together. Software development for CRM enables decision makers to take the right decisions to manage employees and customers efficiently.
Improved Staff Productivity:

An experienced custom Web Development Company develops CRM applications for every organization. Whether you are a small organization needs a cloud CRM technology are a big corporation that needs business applications to be integrated together, a web based CRM solution is the perfect answer.

Efficient marketing to existing campaigns.
Enable real-time access to customer data repository.
Access up to date pricing, marketing and sales information for the sales team.
Giving more time to sales team to creating and closing opportunities.
Faster issue resolution and instant customer service.

Competent Business Decisions:

A CRM software module helps business houses to generate various reports very quickly and efficiently. It leads to a number of advantages in terms of data warehouses building and discharge of critical business decisions. Listed below are the various decision making advantages of customer relationship management solutions.

Asses, assign and track the leads.
Better management of revenue, profit and cash flow.
Customer database management for focused marketing campaigns.
Positive modifications in lead generation tactics.
Budget and ROI tracking.
Improved customer satisfaction.

Business Improvements:

A proper CRM software whether built on an open source development framework or based on Microsoft technologies, it substantially improves the way in which you manage your workforce and client interaction. These solutions streamline and continually improve the channels related to sales, marketing and customer service. The software also helps to customer complaint tracking as a basis for quality improvement and product or service changes
CRM Solutions : Primary Business Functions

Being an online business owner you can either choose a web based CRM or an on-site CRM, all it depends upon your individual business requirements. For small business owners a web based solution is the best one and in contrary, for a big organization, on-premise solutions are most preferable with its ability of customization and configuration. CRM Development offers various business functions in a row.
Sales Force Automation:

Measurement and evaluation of key customer influencers and other constituents.
Implementing and tracking of key performance indicators such as revenue and order tracking.
Maintenance of the sales pipeline for better financial management.

Marketing Management:

Creation of targeted marketing lists.
Tracking campaign responses.
Tracking and managing the accumulated responses.
Trigger specific responses based on various criterion.
Tracking key campaign indicators.
Reduce duplication and data redundancy.

Customer Relationship Management:

Beyond that, a customer relationship management solution offers a customer service management utility that enables businesses to perform a number of operations. These operations include:

Creation, management and resolution of core issues.
Delivery of notifications and alerts.
Rules-based issue escalation.
Publish, store, and access information repository.

07/03/2014

Features Of An Online Travel Portal Development

For numerous tours & travel service agencies and intrinsic suppliers like car rentals, airlines and hotels, a precisely developed travel portal is a great tool to manage their day to day operations. A true travel portal offers travel suppliers an intended potential to improve the convenience of traveling and expanding customer service opportunities. An integrated Travel Portal Solution is the best for various entities such as:

Travel suppliers
Online and offline travel agencies
Hotels
Airlines
Ticket booking counters

These travel portals are some of the very innovative applications useful for travel service providers of all sizes and strength. Most of these solutions contain dynamic website like looks, flash presentations and innovative inbuilt communication techniques to add more to the service efficiencies.
Why Travel Portals

Recent surveys conducted in travel and tourism industry have suggested various encouraging trends in terms of customer behavior.

The number of unique visitors to online travel portals have increased by 18%.
Online ticket and hotel bookings gone up to 62% by 2012.
Growth of travel websites soared up by 25%.
A significant number of travelers started using online mode of booking for their travel tickets and hotel facilities.

A number of other significant factors led travel agencies and service providers to adopt automation of their manual travel management process. I am listing here some of them.
Growing Business Challenges:

Globalization has become the most decisive factor for the companies and left them with no other option but to develop their ways of service offerings loud and clear. In recent years, the travel industry has visualized significant changes and impulsive shift in customer expectations. A number of credentials have become more important such as cost reduction, service efficiency and scalability during the operations.
Bridging Soaring Cost:

This is the key advantage of the automation of your travel business. Whether an application is based on Open Source Development technologies or ASP. Net development, it offers a cost advantage over the traditional mode of tour operation management. Some major airline still believes that their manual distribution cost of infrastructure and other overheads. Using an automated travel solutions travel service providers minimize the cost incurred at a greater extent.
Better Customer Engagement:

Only an automated travel solution using Custom Web Development can help to invite, retain and pursue more customers together. It was an incessant demand of travel agencies to develop an application that may help them to interact with their customers and potential buyers. For the agencies that book hotels, need to get in touch with the customers prior the purchase, during the stay and after they leave the hotel. An innovative custom web development architecture for the solution offers several methods to the agencies to let them interact with the consumers.
Primary Travel Portal Business Benefits:

Easy automation of online bookings.
User-friendly and innovative interface.
Multi-user and Multi-access control system.
Easy third-party integration.
Fully compatible with payment gateways.

Major Travel Application Modules:

Advance Search Module
User Registration module
Payment Gateway Integration
MIS Reports
Visa & travel Info Integration
Flight/Hotel/Taxi Booking Module

Tools / Technologies Used:

Developing a travel application demands a good amount of time, investment and resource. A web development company has incredible experience in PHP development and ASP. Net Development and comprises an integral team of web development professionals. They are experts in various tools and technologies used in the travel portal development.

PHP and .Net.
DHTML, XHTML, CSS, JQuery, Jscript.
MSSQL, MYSQL, Oracle
Java

Features Of An Ideal Travel Solution

Travel Portal Solutions

Technically, travel portal is specifically built for travel industry. An ideal travel portal solution covers all the major aspects of to help agencies air booking, hotel booking, travel packages, bus booking and insurance. A standard solutions whether developed using PHP Development tools or any other technology, contains a number of various standards and features.
Flight Bookings:

A standard solution offers a web based application module for domestic and international flight bookings. This application is internally linked with a unique flight reservation system. Once a user selects an inquiry and submit it for the transaction, it is automatically redirected to a payment gateway for final processing.
Hotel Bookings:

A solution must have a module for hotel bookings as well. It allows users to search from various options available in the hotel category with an appropriate price tag and associated amenities. Once a user selects a hotel with proper details, he is redirected to the payment gateway for final payments.
Forex Module:

We are living in a world where globalization is a buzzword. Numerous currencies are being used by the global travelers across the world. That is why, a travel portal must contain an application for Forex, specially designed by the Web Development Services experts to display and include updated buying and selling rates of foreign currencies. The module is also processed through an innovative payment gateway using various payment modes.
Payment Gateway Integration:

In a portal designed for tours and travel management, it is very important that a user may conveniently pay for the amount he has to pay. An innovative payment gateway integration module helps users to do so. These gateways enable users to pay for the services using net banking and credit card facilities.