25/03/2017
A brand logo needs to be extremely simple and minimal to be most effective. The logo also should have something unique to be able to remain in one’s memory. Ideally, it has to pinpoint at just one element or object, so that once seen, it is never forgotten. For example, the Maharajah symbol for Air India. Although India has many other attractions, the Maharajah symbol had turned out to be most unique, hence it became a very popular logo for decades.