Imagine you have a business and have large number of products
And a large number of customers
How would you track
• Your customers
• What they bought
• How much
• Did they come back again to buy?
• If so, how many times
Know your customer profile
• Who are they
• Where are they located
• What are their demographic profiles
• identify the preferred price bands of your customers
Having this knowled
ge will help you target your customers better and address their requirements more sharply. Know what your customer wants, and not what you want to sell. Inventories
• Never to go out-of-stock for in-demand products
• Never buy and stock too much of which is not in demand
• And always have control of inventories
Products
Know your
• Top selling Products
• Top profit-making products
• Loss making products, if any
• Product-wise profit margins
Doing this will help you re-arrange your marketing strategies to focus more on the profitable options. Customer experience
You went to a showroom, and
• no one came to greet you immediately, or
• If their product knowledge was poor, or
• If the showroom itself was not appealing
• Would you like to visit such a place once again
What if this was your showroom? Know what customers’ think of the products and services, and the buying experience from your company
If you knew what the customers thought of your business, you could do so much to enhance their buying experience. And thereby increase the profits
Data Analysis can help your business in a wide range of areas
• Tracking Profits - Year-on-year and Quarter-on-quarter
• Revenue - Year-on-year and Quarter-on-quarter
• Returning customers
• Where do customers come from – sources of leads
• Branch performance tracking
• Revenue to expenses tracking - Year-on-year and Quarter-on-quarter
• Forecasting
• Plant & Machinery – Usage, downtime and revenue generated
• Suppliers – Best Price, fastest delivery, Credit period, Best quality
• Stocks – High value -slow moving stocks
• Reorder time and quantity for stock-in-trade
• Evaluating customer experience
The possibilities are endless and the gains are immense. Data Analysis
Data Analytics/ Business Intelligence is a method of analyzing historical data to make informed decisions and predict future results. Its strength lies in the ability to drill down from summary data – whether it is graphed or not.
• Analytics helps you answer questions about your business
• It helps you get a bird’s eye-view of your business, across branches, businesses.
• From the top-view to drill-down to the smallest detail possible. An example would be drilling down on sales figures, starting with year, then drilling down to a particular quarter, and then to a month(s) within that quarter
• Corrective actions at the right places at the right time
Predictive Analytics
• Eliminating the noise from the signal
• Budgets & Forecasting
• Sensitivity (what if) Analytics
• Detecting patterns in behavior – Vendors, Customers, Employees….. Data Analytics can be truly successful upon identifying your Key performance indicators.
• What are your Key Performance Indicators (KPIs)
• How do you communicate the KPIs and the resultant organization goals with the stakeholders
• How do you track the KPIs
• How do you react to the KPIs
• How do you translate the analysis to action items
Successful analytics should always lead to higher Return-on-investment and better decision making. Why Analytics
Adding business value via – high impact metrics analysis of
• Revenue – Periods, Geographies, Segments, Channels
• Margins – Periods, Geographies, Segments, Channels
• Demand trends – Periods, Geographies, Segment
• Customer Analytics – Revenue, Margins, Cost of acquisition, Payment record
• Business Unit performance
• Procurement Analytics – ABC track, Vendor, Volumes, Period
• Expense Analytics
• Forecasting
Rare bird analytics
• Return on Capital Employed
• Capital investment – Utilization ratios
• Marketing Analytics – lead source, cost of acquisition, Customer satisfaction
• Suppliers – Best Price, fastest delivery, Credit period, Best quality
• Inventory Analytics – Turnover ratio, High value -slow moving stocks, reorder levels, cost of stock outs
Continuous and effective tracking helps in bringing about an improvement in a company's bottom line and its overall performance. Why Visualization
A picture is worth a thousand words
Data visualization is a technique by which information is presented through graphs and images. Visualization is used to provide an immediate insight into the data; it extends beyond all language barriers and can be explained in common terms.
• Data visualization is the presentation of data, of small sets of data to very often, gigabytes and terabytes, in a pictorial or graphical format.
• Visualization gives you a quicker view into your business.
• If the data is large and complex, Visualization is imperative, as it makes sense of analytics
• It makes understanding data simpler, faster and smarter.
• Enables quick grasp of Analytics reporting
• Allows accelerated identification of high impact items
• Facilitates sharing of reports/actions needed with broad group of stakeholders
• Modeling cause effect relationships & response to stimuli
Immediate insights are possible when data is transformed into diagrams or dashboards that are both visually appealing and interactive. Visualization presents data logically and in easily understandable format. At WebSparkle Analytics we handle large volumes of data, analyze and visualize it for easy and quick understanding. Mission Statement
It is our goal to guide enterprises make informed decisions of their businesses by using insights of their business through deep diving into the data and retrieving valuable information, and also help in forecasting and planning a future course of action. We endeavor is to use information as a basic weapon to drive businesses decisions. We work to eliminate business problems faced by our clients by presenting them with solutions, based on our in-depth analysis of their data. Our specific offering can help enterprises boost sales; improve risk management, overall efficiency and customer service. We believe we can play a stellar role in the overall enhancement of a company by harnessing the power of data analytics, use of best of technology and human minds to accomplish our endeavor. Who We Are
We are a team of chartered accountants dedicated to make a difference in the world of data analytics. We have extensive experience and have worked closely with mining companies, builder and development companies, banking and insurance companies and across a wide range of sectors. We have worked with data, up-close and have honed our analytical skills over the past 15+ years. Contact Us
We appreciate your interest in Websparkle and data analytics. We would be happy to help you in whatever manner we can – from free consultation to full fledged analytics of your business. For a detailed discussion on what we can do to help your business soar, call us on +91 9848251541 or on +91 040 23552803 or email us on [email protected]
