PPCPundit

27/09/2013

Building Your Marketing Funnel with Google Analytics - Moz http://bit.ly/16mdNr7

31/01/2013

Customer Mind Reading!

Search engine optimization is about understanding your audience's needs and solving their problems, says search expert Vanessa Fox.

31/01/2013

5 Landing Page Conversion Killers!

You may not know it, but there are a few conversion killers stalking your landing pages, hacking away at your leads and sales when you aren't looking.

16/12/2012

Give joy, get joy! SEMRUSH running Christmas offer.
Free Pro account for 1 month!

20/11/2012

A good place on the web to learn/practice writing text ad copies.

A common phrase you’ll hear is that the most expensive __________ is the one that doesn’t do what you need it to after you’ve bought it.

14/11/2012

Collectively, the two primary candidates in the 2012 US Presidential election have spent over $5.5 million on paid search advertising

In this infographic from Rise Interactive, see how each candidate performed in terms of spend, impressions, keywords and results

16/10/2012

Paid Search Advertising Gets More Complicated in 2013!!!

Last week, we assembled a group of paid search experts in NYC at the SMX East Conference for a conversation about where Paid Search Advertising was heading in 2013. I figured we’d hear some wild predictions about new mergers and buyouts, ad formats, campaign automation tools; and the usual whining a...

02/10/2012

Google launched a FREE tag managing service. Great news for all digital marketers. One tag for multiple tracking requirements.
No more nightmares of involving your tech teams. Try now!

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketi...

16/09/2012

5 Steps For A Flawless Paid Search Launch

Why does it seem like a paid search launch has as many moving parts as launching a space shuttle? To make sure that everything gets taken care of, I adhere to a five step launch process when building a new paid search program. This process makes it easier to divide and conquer developing each part [...

08/09/2012

Something to read this weekend: 2013 Digital Strategy Best Practices for Your Business - Search Engine Watch.

Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides have been made in recent years, particularly in the areas of SEO and local search.

22/08/2012

"The online advertising market in India is estimated at $410 million, or about 7% of the overall market, and is expected to grow four times to $1.6 billion by 2015"

16/08/2012

Does optimization ever end? How we grew Crazy Egg’s revenue by 510%

Do you suspect that your conversion rate couldn’t be improved upon? In this case study—which we believe is our most useful one yet—you’ll see specific methods for getting win after win from a site that already is an extremely strong performer.