13/08/2026
Which Google Ads bidding strategy should you choose?
Choosing the right bidding strategy can make a big difference to your campaign performance.
5 strategies every Google Ads beginner should know:
Maximize Clicks → Get more website visits
Maximize Conversions → Get more leads or sales
Target CPA → Get conversions at your target cost
Maximize Conversion Value → Generate higher-value conversions
Target ROAS → Focus on a specific return on ad spend
Simple rule:
Traffic → Maximize Clicks
Leads/Sales → Maximize Conversions
Fixed lead cost → Target CPA
Revenue-focused campaigns → Maximize Conversion Value / Target ROAS
Save this post for your next Google Ads campaign.