12/12/2025
Most people make analytics look like rocket science.
Reality: it’s just 5 brutally simple questions.
1️⃣ What happened?
Descriptive — reports, charts, dashboards.
2️⃣ Why did it happen?
Diagnostic — drill-downs, root causes, correlations.
3️⃣ What will happen?
Predictive — models, forecasts, probabilities.
4️⃣ What should we do?
Prescriptive — recommendations, optimisation, action.
5️⃣ How do we track it?
KPIs + dashboards — monitor, align, refine.
Stop drowning in jargon.
Start thinking in lenses, not noise.
Simple. Clear. Actionable.
PrescriptiveAnalytics KPIs DecisionMaking AnalyticsMindset DataDrivenBusinesses