11/07/2025
The science behind this simple logo...
When the founder of Sunshine approached us, she highlighted that she didn’t want to look like a wellness brand. Sunshine is rooted in psychology, research and structured guidance.
Our conversations with the team kept coming back to one core idea: therapy as a process of organizing thoughts and that’s what shaped the brand identity.
In the logo we created, the outline is inspired by the human brain and also subtly resembles a thought bubble
-> Representing clarity of thinking.
The four part frame symbolizes the four lobes of the brain and also resembles a window
-> A way to look both inward and outward, free from distraction.
The color palette also maintains this balance
-> Blue for clarity and amber for optimism
This is what we love about branding -> turning abstract ideas into something people can feel.