Prince

You notice that it has a Facebook place incorporated because of the map that appears on the About page. You can set this up by categorizing your business as a Local Business. I recommend not having your business set up as a local business unless you truly have a brick and mortar store and you want the Facebook Checkins. The other thing that is great about this Page is that they have a lot of information listed on their About Page in the Long Description. This information is all indexed in Google and you have a lot of room here (I put close to 30,000 characters in the Long Description before giving up on finding a limit!