08/10/2026
Two ad updates worth knowing about this week ๐ข ๐
๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐: Performance Max can now send clicks to your Google Business Profile instead of a website. It's a quick way to drive local calls and directions, but you get less control over the user experience and lead tracking.
๐๐ต๐ฎ๐๐๐ฃ๐ง ๐๐ฑ๐: After six months of testing in the US, ads are coming to 31 European markets. It's a new channel to start planning for.
The takeaway is that your ad strategy needs to keep pace with the platforms. โ
๐ฌ Not sure what this means for your campaigns?
Talk it through with us:
โ๏ธ [email protected]
โ๏ธ +91-7600372599
๐ www.abbeyglobalservices.com